Strategic Project Management for Woolworths Australia

Running Head: STRATEGIC PROJECT MANAGEMENT
Strategic Project Management
Name of the Student
Name of the University

1STRATEGIC PROJECT MANAGEMENT
Executive Summary
Based on the surge in the implementation of technology in the retail industry, Woolworths
Australia has planned to develop a new self check in mobile application through which the
customers will be able to check in to the store, add the products in their baskets and walk out of
the store without making any payment. Since Woolworths is a very popular company in
Australia, the stores are always over-packed with customers. As a result, there are frequent
complaints from the customers that the processing speed is very slow at the stores. The
customers have to stand in long queues for payment and the billing staff at the counter has to
check in each item from the basket one by one in order to generate bill and accept payment.
Woolworths’ proposed mobile application has the potential to solve this problem and allow the
customers to simply walk in the store and walk out with the products they want without standing
in queues or make manual payments. It is a very new technology that has not been previously
developed by any other company. The mobile application will automatically create a virtual
basket with the details of the products taken by the customer when the customer scans the bar
codes of the product with the app. Viewing the digital invoice, the customer will have to make
online payment directly to Woolworths.

2STRATEGIC PROJECT MANAGEMENT
Project Introduction
This project is based on the development of a mobile application for Woolworths
Australia for self check out service to the customers. This mobile application requires the
customers to simply check in through the gates of the store and when taking a product the
customer needs to scan the barcode of the product using the mobile application (Polacco and
Backes 2018). Once the customer takes the required amount of products from the store and walk
out, the application will check out the customer at the gate and will also automatically update the
virtual basket and generate digital invoice for the customers. Based on this invoice, the
customers have to pay the bill through online payment system. As a result, this system will
decrease a significant amount of time for processing as there will no need for standing in long
lines and wait for payment against the products bought from the store.
In this project, before proceeding with the development of the application, the feasibility
of the project will be analysed along with justifying the investment that will be made for this
particular project.
Justification
In current day, technology is evolving at a very rapid pace and at the same time, various
industries are also rapidly evolving and growing. Similarly, the retail industry has also evolved
massively in the last few years with the introduction of technology. Even a few years ago, retail
industry meant physical retail stores where people have to visit, ask the storekeepers for
particular products, pay bill and then receive the products (Orel and Kara 2014). With the
development of the internet, a significant portion of the retail industry shifted to online business