Strategic Project Management: Feasibility Analysis and Business Environment

Running head: STRATEGIC PROJECT MANAGEMENT
Strategic Project Management: 233 Macquarie St, Sydney, NSW 2000
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1STRATEGIC PROJECT MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Project constraints and goals...........................................................................................................2
Feasibility analysis report................................................................................................................3
Micro business environment analysis..............................................................................................7
Macro business environment analysis.............................................................................................8
Conclusion.....................................................................................................................................10
Bibliography..................................................................................................................................11

2STRATEGIC PROJECT MANAGEMENT
Introduction
This report reflects the importance of feasibility study and its application in order to
measure success for any project. The project considered here is construction of a residential
duplex building in a capita city Sydney and not in a suburb. The location chosen for the
construction is 233 Macquarie St, Sydney, NSW 2000. The real estate or construction business
industry of Sydney, Australia is gaining global commercial success these days due to
implementation of high level business and marketing strategies as well. It is responsibility of the
project owners and project team associates to make sure that the duplex construction project is
following all project management aspects and feasibility analysis stages throughout the
development life cycle.
Both the micro and macro business environment are analyzed and elaborated in this
paper. It will help to identify the different strategies that the project supervisor needs to
implement to ensure its success. A detail feasibility study is conducted and elaborated in the
paper. The success or failure of the project will be measured based on the feasibility report. It is
responsibility of the project supervisor to structure the project in such a way so that it can gain
commercial profit and competitive advantages as well.
Project constraints and goals
Constraints: Project constraints are the most essential factors that help to govern any
project towards success and expected project outcomes. The time and budget allotted for the
completion of the project are 9 months or 38 weeks and $800,000. The project is comprises of
three phases land purchase, approval and residential duplex construction and each the work

3STRATEGIC PROJECT MANAGEMENT
packages again holds some activities. It is duty of the project team associates to complete the
project on the assigned time and budget to make sure that it will gain commercial profit and
competitive advantages as well. The triple project constraints are illustrated below:
Cost: The project needs to be completed in the budget of $800,000
Time: The project will take around 9 months or 38 weeks
Scope: The scope of the project is to construct a duplex residential building in 233
Macquarie St, Sydney, NSW 2000 and set affordable price for the target residents so that they
can afford them easily.
Goal
The goal of the project is to build a duplex residential building in 233 Macquarie St,
Sydney, NSW 2000. The project must be completed in the assigned time and budget. Not only
this but also the quality, resource, schedule and communication are the other knowledge areas
that require major focus for successful implementation of the project.
Feasibility analysis report
A feasibility analysis is conducted for the project and the respective report is also
presented in the below section. At first the land in 233 Macquarie St, Sydney, NSW 2000 needs
to purchase and for that bidding and negotiation are also done. The land is purchased in the cost
of $350,000. The contract signed for the project is a fixed cost contract which means that no
additional cost will be included to the project during implementation or the initial cost structure
will not be changed with progress time.