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Strategic Proposal Report - Sydney

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Added on  2020-03-23

Strategic Proposal Report - Sydney

   Added on 2020-03-23

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Running Head: STRATEGIC PROPOSAL 1SEO and Google AdWords Campaign Strategic ProposalScenario 2<Student ID><Student Name><University Name>
Strategic Proposal Report - Sydney_1
STRATEGIC PROPOSAL2ContentsA.Business profile:.................................................................................................................3B.SEO and user friendliness:..................................................................................................3C.Proposed AdWords strategy:..............................................................................................4D.References...........................................................................................................................5E.Appendix 1:.........................................................................................................................6
Strategic Proposal Report - Sydney_2
STRATEGIC PROPOSAL3A.Business profile:The name of the business considered in this report is Sunshine Yoga Center located inSydney. The business provides comprehensive yoga training services characterized withdiversity. The organization relies on the expertise of professional instructors to address thepersonal training needs of customers as well as organize large scale yoga training events. Asper Dodson, the characteristics of potential customers could be formidably observed in theform of their inclination towards maintaining better health (Dodson, 2016). The potentialcustomers could also be observed among individuals that are interested in swaying from thechaos of a regimented lifestyle towards a spacious and relaxing environment leading toreduction of stress. The substantially improving popularity of yoga and the diversity ofpractices involved in yoga increase the probabilities for Sunshine Yoga Center to cater awider base of customers. The concerns of having a website for the business could beobserved in the form of distinct objectives to reduce costs, acquire advertising advantage,increase customers, enhancing access to information, development of customer relationshipsand prospects for acquiring long term clients (Geddes, 2014). B.SEO and user friendliness:The existing site can be considered as not being search engine friendly or userfriendly due to specific reasons which could be observed in the form of on-page and off pagefactors. In the case of sunshine yoga center, the on page factors such as proper content, titletags, URL structure, internal linking strategy and keyword density are observed profoundly asthe reasons for the website failing to be user friendly or search engine friendly. The websitealso falls behind in terms of off page factors which are responsible for enhancing theacceptability of a website by users and search engines (Golder & Dixon, 2017). The off pagefactors which are not observed in case of the website include forum posting, socialnetworking and link building. According to Hamdani & Triani, the increasing prominence ofinteractive content as a viable source of advertisement and information could be leveraged bybusiness websites to get in touch with customers. However, the website of the business underconcern does not depict any examples of these practices which lead to consequences for thewebsite in terms of search engine and user friendliness (Hamdani & Triani, 2017). Some of the recommendations that can be derived from the review of shortcomingsobserved in the website of sunshine yoga center could be presented as follows:
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