Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1Overview.....................................................................................................................................1Strategic recommendation...........................................................................................................2Ansoff Matrix..............................................................................................................................3Bowmen's clock strategy ............................................................................................................5SAFe Framework........................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONStrategic options refers as adoption of innovative alternative action oriented effort inrespect to the situation which are arise due to the impact of external factors which are faced bythe organisation. This includes the process of taking the advantage of opportunities, trends andfacts to grow their business operations in market through attainment of competitive advantage. Itis the responsibility upon the manager is to do SWOT analysis of organisation to identify theirstrengths, weaknesses, opportunities and threats according to which they frame their strategiesand plans which helps to improve effectiveness of their actual operations. PESTLE analysishelps in determination of the negative and positive impact of external factors. It helps in removalof negative impact of such factors which restricts their growth in future. The growth should beattained by the organisation through use of different actions such as development of theirexisting product and services, entry in new market, improvement of quality of existing services,production of new product and service etc. It helps in satisfaction of the requirements andpreferences of customer through which they should build effective relation with customers.Oman Air is national airline of Oman. It operates both domestic and international passengerflights (Anderson And et. al., 2013). In the present report explain about, application of different type of strategies whichcontributes in growth of business activities such as Ansoff Matrix, Bowmen clock's strategy,SWOT and PESTLE analysis. Also, evaluation of the most appropriate strategic decision withthe helps of SAFe framework. TASK OverviewOman Air is national airline of Oman which provides domestic and international airlineservices for the purpose of carrying the passenger from one place to another. The other servicesare provided by Oman Air along with their airlines includes regional air taxi and charter flights.The main base of Oman Air is situated in Muscat international Airport. They are current memberof Arab Air Carriers organisation. It was founded in 1993 in Oman having Government of Omanas parent company. The two base from their flights are coordinated includes Muscat internationalAirport and Salalah international airport. The frequent flyer program of Oman air is known asSindbad Frequent Flyer. They operates their operations with the slogan of Modern Vision.1
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