Supply Chain Management Assignment - DHL Company

The Strategic Reorganization of the Supply Chain for DHL Company 1
THE STRATEGIC REORGANIZATION OF THE SUPPLY CHAIN IN DHL COMPANY
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The Strategic Reorganization of the Supply Chain for DHL Company 2
Table of Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................3
Operation strategy matrix on strategic for the reorganization of the supply chain for DHL
Company..........................................................................................................................................4
Achieving fit in operation strategy..................................................................................................5
Operation Strategy for the reorganization of supply chain..........................................................5
Operational strategy sustainability..................................................................................................7
Fulfilment of customer needs and environmental scanning.........................................................7
Processes thinking of supply chain along with fulfilment of the order........................................8
Operational strategy risk..................................................................................................................9
Strategic supply chain costing and performance measurement....................................................9
Summary........................................................................................................................................11
Recommendations..........................................................................................................................11
List of References..........................................................................................................................13

The Strategic Reorganization of the Supply Chain for DHL Company 3
Executive summary
It is in the public domain that companies around global marketplaces are always
experiencing operational changes in their activities. The operational strategies on changes in the
company like DHL sometimes originate from ambitions of the management to actively improve
their operations. However, on other time there are reactions to such functional changes always
undertaken by other firms. This report is commissioned to investigate and report different
operational strategies and management plan used for the reorganization of the supply chain
within operations of DHL Company around the global marketplaces. It illustrates how the
continuous advancement in technology that allows people to use other means to send their
parcels and messages to different places around the globe has made DHL Company experience
continuous operational changes. The investigation reveals different approaches that DHL
Company has set in place to help it in dealing with cases of technological developments and
improved communication networks that negatively affect its operation strategies. This report
shows how ideal operational strategy on the reorganization of the supply chain by DHL
Company have improved its operations of forwarding and supply chain business globally.
Therefore, this paper analyzes DHL Company’ strategic reorganization of the supply chain
management as a concept that can be applicable in enhancing its experiences of changes in its
operations.
Introduction
The supply chain of DHL remains to be the Deutsche Post DHL organization that
comprises of different branches in at least two hundred and twenty nations internationally.

The Strategic Reorganization of the Supply Chain for DHL Company 4
Besides being with various offices in the global society, the company still experiences
operational change. According to Childress (2015, p. 24), the change in operation result due to
the rapid advancement in technological usage, improved road networks, as well as the
modernized communication channel. The difference makes the society to find the alternative,
comfortable, convenient, and cheaper method of communicating and sending their luggage to
their peers, customers, or relatives without necessarily relying on services of DHL Company
(Angheluta and Costen 2011, p. 64). Despite all these improvements, DHL Company
concentrates on ideas that allow them to remain as the global organization that deals with express
deliveries, worldwide delivery of freight by road, rail, and air. It also focuses on the strategic
reorganization of the supply chain to ensure that their branches remain to provide appropriate
warehousing solutions that comprise of storage, repairs, packaging, mail delivery around the
globe, as well as involvement in many other services that deals with logistics (Agus 2011, p.
134). Therefore, the primary target of this research paper is to examine operational strategy that
include strategic reorganization of the supply chain by DHL Company that experiences
operational changes to remain highly competitive among its chief competitors in the global
marketplaces.
The focus on the operational strategy through strategic reorganization of the supply chain
by the management of the corporation has enabled the company to operate while establishing
two significant sections that comprise of delivery of mail together with transport and logistics
sector. Cases of globalization, technology, and increased usage of the internet have remained to
be the primary contributors to the narrowing the gap that existed between DHL Company and
other companies that deals with the same services along the supply chain (Chen 2012, p. 9). All
these factors have made DHL Company to experience continuous changes in its operations