Strategic Report of Airbnb : Case Study
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Added on 2020-07-23
Strategic Report of Airbnb : Case Study
Added on 2020-07-23
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Strategic report(Live case study)
EXECUTIVE SummeryThis report will lay a significant impact on the different operations that will be taken inthe effective thought process by Airbnb. The assessment of the internal as well as the externalfactors will help in better handling of the different operations that will help in better handling ofthe different operations of the organisation. Also, the better strategies are being taken inconsideration for better understanding of operations.The external analysis will help in betterhandling of wide range of operations and meeting the needs and demands of the businessorganisation. This will help the Airbnb to have a better handling of different operations whichwill help in meeting the operations of the organisation in a better way. It will also help in betterrisk assessment and will help the firm to make the suitable strategies that will help in sustainablegrowth and development of the organisation. Other than this, the internal assessment of the widerange of operations will help in better handling of different operations which will improve thefunctionality of the organisation. This will also help in increasing the operational efficiency ofthe organisation. Besides this, it will also help in effective rise in the customer satisfaction leveland help in handling of the different business operations. It will also increase the productivity ofAirbnb and will support the better adoption of the innovative measures that will help in effectiverise in the operational efficiency of the organisation and helps the firm to have a bettersustainability of the market. The various sort of innovative measures that are been taken ineffective consideration will help in meeting the needs and demands of the organisation that willhelp in better handling of the operations which will help in significant rise in operationalcapacity of the firm. The report will also cover the better handling of different operations thatwill help in effective rise in business operations and how the adaption of different businessmeasures will help in better growth and development of the organisation.
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ANALYSIS OF EXTERNAL ENVIRONMENT...........................................................................1ANALYSIS OF INTERNAL ENVIRONMENT............................................................................3THE STRATEGIC ANALYSIS......................................................................................................5Analysis of the business (competitive) strategy.....................................................................5Analysis of the corporate strategy..........................................................................................6ANALYSIS OF ETHICAL ISSUES AND LEADERSHIP............................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONThe strategic management of the different operations of a business organisation will lay asignificant impact on its overall operations. An effective business strategy will lay a significantand crucial effect on the overall operations of a business entity and helps in its better growth anddevelopment (Hill, Jones and Schilling, 2014). This report will lay emphasis on the macro andmicro environmental factors using the latest tools and models and a critical analysis of thevarious business strategies that have been taken in effective consideration by UK based aviationand hotel company, Airbnb. Other than this, the ethical issues related to leadership will also betaken in consideration that will lay a significant effect on the overall operations of theorganisation. The chosen organisation Airbnb is a renowned American company operatingglobally in the lodging industry. It is a privately owned enterprise operating since last 9 yearsand is currently headquartered in San Francisco, California (Ahmad, Walter and Sherman, 2016).It mainly serves in the area of hospitality along with the services related to peer to peer propertyleasing. Presently, it is known to have around 3100 employees al around the world. It is with amajor coverage over 65000 cities spread in nearly 191 distinct nations and has assisted in morethan 260 million check ins, till now. ANALYSIS OF EXTERNAL ENVIRONMENTPorter’s 5 Forces modelPorter's five forces model for Airbnb is as follows:Threat of New entrant:Airbnb possesses very moderate to no threatfrom the various new entrants that have beenentering into the aviation market (Björk, 2017).However, Airbnb is a well-known brand andthe competitors have to see through its brandequity to compete with the company.Threat of substitution:It is a high risk factor that is required to betaken in thought process by the cited businessorganisation. As the competing aviationcompanies are coming up with innovativeproducts and services, the business firm has tolook after the strategies to avoid the threat of1
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