Strategic Resource Allocation and Planning for Chick-fil-A Company

Strategic Resource Allocation and Planning
Running Head: Strategic Resource Allocation and Planning
Chick-fil-A Company

Strategic Resource Allocation and Planning 1
Contents
Introduction......................................................................................................................................1
General environmental analysis.......................................................................................................2
Industry Analysis.............................................................................................................................4
Competitor’s analysis......................................................................................................................5
SWOT analysis................................................................................................................................5
Strategy Formulation.......................................................................................................................6
Strategic Action Plan.......................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Strategic Resource Allocation and Planning 2
Introduction
The aim of the report is to create a long-term strategic plan for the Chick-fil-A Company and the
details related to the company have been discussed in the case study. The report includes the
environment analysis which creates an impact on the working and decision making of the
company. Furthermore, it includes the analysis of the external factors and the internal factors as
managers perform the analysis related to both external and internal factors.
CFA (Chick-fil-A) is the southern U.S. privately held restaurant chain with headquarters in
Atlanta Georgia. The company acquired 13th rank for quick-serve restaurant franchises in the
U.S. the restaurant was founded by Samuel Truett Cathy. The products that are offered by the
company include chicken sandwiches, milkshakes and some sort of different recipe (Chick-fil-A,
2018).

Strategic Resource Allocation and Planning 3
General environmental analysis
Technological Trends- Company doesn’t have any distinct or visible technological advantages
that can make the operations of company different from its competitors. CFA can also make use
of upgrading technology for promoting the products in the market (MBA Skool, 2018).
Demographic Trends- CFA customers are more affluent, more active and more educated as
compared to its competitors. The customers of Chick-fil-A website were more likely to be
female between the ages of 25 and 44 with the income of $100,000–$150,000. Most of the
people who visit restaurant are the college students who belong to Caucasian ethnicity (Hitt,
Hoskisson & Ireland, 2014). If in case the preference of these people fluctuates then they won’t
be able to make an appropriate profit.
Demographic Percentage of Customers
Age
18 and under 18%
18–24 11%
25–34 22%
35–44 24%
55–64 7%
65+ 3%
Gender
Male 43%
Female 57%
Household Income
$0–$50,000 13%