Strategic Supply Chain Management of Morrison Supermarket

SUPPLY CHAIN MANAGEMENT
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION AND PROFIT
 The following report deals with the strategic supply chain management of Morrison
Supermarket.
 The company was founded by William Morison in the same year.
 The company started off as an egg and butter stall in Rawson Market, Bradford,
England.
 The company was mainly concentrated in the Northern part of England.
 The following report deals with the strategic supply chain of Morrison supermarket.
 The company was founded by William Morrison in the year 1899.
 After the takeover of Safeway in 2004 the company increased its presence in the
south of England including Wales and Scotland.
 It has more than 500 Super Stores across Great Britain and solo Store in Gibraltar.

MACRO ENVIORNMENTAL
ANALYSIS
PESTLE ANALYSIS
 Political Factors- The decision of Britain to leave the European Union is believed
to be an uncertainty for the UK economy. The move can cause upheaval damage to
the business of the country.
 Social Factors- The Social Factors is another important factor that has a
considerable impact on the supply chain strategy of the organization. The
framework includes the demographical changes including the ageing demographic
changes of the UK.