Strategic Service Vision for Bean Business: Operating Strategy, Service Blueprint, Service Delivery System, Service Employee Management, Quality Management Measures

STRATEGIC SERVICE
VISION

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
OPERATING STRATEGY.............................................................................................................1
SERVICE BLUEPRINT..................................................................................................................2
THE SERVICE DELIVERY SYSTEM..........................................................................................4
SERVICE EMPLOYEE MANAGEMENT....................................................................................5
QUALITY MANAGEMENT MEASURES...................................................................................5
CONCLUSION................................................................................................................................6
REREFENCES................................................................................................................................7

EXECUTIVE SUMMARY
The main aim of this report was to develop strategic service vision of Bean Business
start- up. In this report different elements of organization were focused because of which
customer satisfaction and profitability of business is impacted. In this report five main sections
of strategic service vision were focused: operating strategy, service blueprint, service delivery
system, service employee management and quality management measures.
INTRODUCTION
Strategic service vision is an attempt that helps in integrating marketing and operative
functions at all the levels at which customers contact with the organization. It is important for
organizations to focus upon development of a strategic service vision so that they can provide
outstanding customer service to their customers and can also help the employees to focus in one
correct direction (Matzner and et. al., 2018). This report will focus upon development of
operating strategy of Bean business organization by discussing all the relevant features of service
delivery system. Bean Business organization focuses upon provision of calm business
environment with best tasing coffee and selected food items at affordable price. It will be
accessible to majority of malls as well as to offices operating every day from 7 am till 12
midnight. This report will focus upon five main sections operating strategy, service blueprint,
service delivery system, service employee management and quality management measures.
OPERATING STRATEGY
It is important for organizations to develop an operating strategy so that they can
maximize effectiveness of their products, manage quality and minimize cost. Each and every
operating strategy has its own important elements that are required to be focused upon by
organizations for development of an appropriate strategy (Karlsson, ed., 2016). There are only
three important elements that are required to be focused upon like operations, financing,
marketing, organization, control and human resource. But for Bean Business only three of them
will be focused upon that are operations, marketing and human resource. This organization will
put its major focus and investment upon these three elements. All the three elements can be
explained with the help of service management trinity strategy that focuses upon three close
members that helps in satisfying service marketing objects. These three close members of this
strategy are operations, marketing and HR. All the three helps in provision of excellent customer
service with high productivity and excellent quality. Operations helps in cost control,
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