Theme 1: Maximum Managers knows the term globalisation. PARTICULARSSENIOR MANAGERS Yes18 May be5
Theme 2: Rapid growth is the one of the benefit to operate in emerging market economy. PARTICULARSSENIOR MANAGERS Less-than-avaerage per capital income5 Rapid growth11 High market volatility4 Less mature capital markets5
Theme 3: Corruption with failure of economic progress is the main challenge to operate in emerging market. PARTICULARSSENIOR MANAGERS Market volatility5 its dependence on commodity exports 6 Corruption with failure of economic progress 11 none of the above3
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Theme 4: China is the best emerging market to expand the business. PARTICULARSSENIOR MANAGERS India10 China12 Brazil3 None of the above0
Theme 5: Direct Exporting is the best entry mode for business expansion. PARTICULARSSENIOR MANAGERS Direct Exporting8 Franchising7 Merger & Acquisition5 Joint Venture5
Theme 6: Globalisation is the factor which leads business in achieving growth and opportunities. PARTICULARSSENIOR MANAGERS Strongly Agree9 Agree4 Neutral2 Strongly Disagree7
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Theme 7: High competition and Cultural nuance are the challenges faced by Tesco in global market. PARTICULARSSENIOR MANAGERS Cultural nuance8 Political marketing5 Mastering marketing4 High competition8
Theme 8: Maximum managers are interested in providing suggestions to Tesco. PARTICULARSSENIOR MANAGERS If yes ---------17 If no---------6
RECOMMENDATION From the above research, researcher has founded the recommendations for Tesco on easy mode of entering in developing market are as follows- The best option for Tesco for easy mode of entry is to enter through direct exporting. Direct exporting is the best way to maximise the profitability of the business as well as it is fasted mode of expansion in the emerging market. Furthermore, researcher also suggested that Franchising is another best option for Tesco to expand the business in emerging market as the capital requirements is also less as franchisor provide the capital to open the outlet. The growth and development of business is also very fasts in franchising option because the risk is limited. Other than that, researcher also recommend that, Tesco should take advised from experts for selecting the best suitable option to take effective entry in the emerging market. So that, the risk of failure of business is also reduced to the great extent. Scholar also suggested that Tesco could also hire experts so that they get help in accessing the external environment of the country and other challenges that they might be faced doing business in global business.
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