Creative Strategy Assignment
Added on 2021-02-20
6 Pages1024 Words49 Views
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Strategies for CreativeAdvertising
Table of ContentsPRIMARY RESEARCH.................................................................................................................1CONSUMER INSIGHT..................................................................................................................1COMMUNICATION......................................................................................................................2REFERENCES................................................................................................................................3
PRIMARY RESEARCHA primary research is done to gather fresh data from various sources. In order to conductprimary research, the method used was in depth interview (Hugstad & Durr, 2015). For thissample size taken were 3 consumers. S.noName1Jack smith2Phil jones3Harry jamesThe limitation of this method is it is very time-consuming method and difficult tointerpret data and information obtained. Also, the open response it is difficult to identify whatexact people are saying as there is no facts and figures included in it. Moreover, people are notable to openly share their views and opinions (Dietz, 2018). The research will help in giving in depth analysis of consumer insightCONSUMER INSIGHTInsight 1It can be analysed that psychological insight reflects on consumer perception regardingproduct features. It includes things such as quality, storage space, functions, etc. TheCRUMPLERbags built a positive image in mind of consumer. They are easy to carry andprovide guarantee of safety of things. Also, bags are available in different size and types such aslaptop, camera bags, etc. However, poor quality bags are repaired and modified. The high qualityproduct reflect type of raw material used and overall process of manufacturing bags. Along withit, the functions of bags helps in using it for different purpose. This shows high performance ofbags (Ericsson & Sundström, 2015). Insight 2The consumer buys CRUMPLERbags there are various size and types available. So, it iseasy to carry bags and keep items such as laptop, books and many other materials. The companyattractive design and flexibility of bags provide comfort level. However, CRUMPLERlogo canbe easily identified. For example- CRUMPLERlaptop bags is having different logo, handbag isused to carry small items, bag packs are used to for trips and tours, etc. thus, these all bags areeconomic and used for long time. One importance of this bag is the pockets are systematicallyinserted. It makes it easy to find out keys, books, notepad earphones, etc. Moreover, bags can be1
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