Globalisation for Starbucks

CRITICAL ISSUES

INTRODUCTION...........................................................................................................................2
1.Analysing and discussing the drivers and strategies of globalisation for Starbucks and
different market entry strategies..................................................................................................2
2. Starbucks maintaining growth in South Africa.......................................................................4
3. Opportunities and challenges for Starbucks............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7
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INTRODUCTION
Globalisation is a process that helps the integration and interaction between the peoples,
companies and government worldwide. It helps in priding a platform that helps the companies to
coordinate and work in order to grow their business. Expansion of the companies in global level
is important in order for a business to expand in an international level. Starbucks one of the
leading coffee brand in world is expanding its business in South Africa. The present report will
discuss the globalisation drivers that help the Starbucks to grow in South African market. The
report will also help in understanding the global expansion strategy for the Starbucks. Further,
the report will discuss various market entry strategies and the strategies that Starbucks has
adopted in order to established in South Africa.
TASK 5.1
1.Analysing and discussing the drivers and strategies of globalisation for Starbucks and different
market entry strategies.
Globalization drivers are the factors that are contributing in change. With the
increasing in globalization, expanding the international market is essential for a company
to grow. In order to expand the business of Starbucks in South Africa. It is important for
company to understand the drivers of globalisation that can lead to change its
globalisation strategy of expansion. The drivers of globalisation are the factors that
contribute in making change. These are the factors that help in growing the Starbucks in
global market like South African market. The main drivers of globalisation are:
Technological Advancement: advances in technology are one of the main factors that help in
contributing in globalisation which helps the company to grow. Technology plays an
important role in revolutionalized the global economy that has become critical competitive
strategy for a company in order to form on global market. Technological advancement
helps in smooth operation of business with the help of technology. It helps the company to
grow in international market by efficient delivery of good and services in different
countries where it operates (Meyfroidt and et.al., 2013). Technology makes in overcoming
the hurdles of globalisation and international trade such as trade barriers, transportation
delay in information exchange that assist in making an effective market. The technological
advancement in South Africa are helped the Starbucks to operate its operations smoothly.
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