Strategies and Tactics for Responding to Changes in the UK Fashion Clothing Market - Desklib

Retail Theory and Practice

Table of Contents
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
Identifies key relevant changes in the UK fashion clothing market.......................................3
Suggests and discusses strategies and tactics that could be used by the retailer to respond to
the major changes occurring in the fashion clothing market..................................................6
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Retailing industry is one of the most developed and fastest growing industry in many
countries including UK. Retailing companies are responsible to sold household products to their
customers (Tudor, 2018). Here, they mainly focuses on the services which they provide to their
customers. Retailing companies can gain competitive advantage by offering less price than their
competitors to attract more customers. Marks and Spencer is a British Multinational clothing
company which was founded in 1884 by Michael Marks and Thomas Spencer. It is
headquartered in London, UK. It is having stores all across the world and their customers prefer
to purchase their garments because of their high quality and affordable prices. The following
report covers key relevant changes in the UK fashion clothing market and strategies and tactics
that could be used by the retailer to respond to the major changes occurring in the fashion
clothing market.
Main body
Identifies key relevant changes in the UK fashion clothing market
There are various kind of changes which is faced by UK fashion clothing market and there are
positive and negative impact of these changes which are mentioned below-
Online shopping and e-commerce- The retailing company is moving toward online
option to sell their products (Winterton and Winterton, 2019). Here, companies like Marks and
Spencer is having their own mobile application which will help their customers to find all variety
of clothing products at one place only so that they will choose which one they want to buy.
Legal changes- UK, has made some restricted laws related to retailing companies to
perform their business like General Data Protection Regulation Act which consist that the
companies must keep the personal data of their customers safe and secure by using advance
technological and software factors. It is the responsibility of company if their customer's
personal data get leaked to third party. Hence, they must keep the data of their customers and
employees safe and secure from external party. This may include to have huge investment on
purchasing those devices which will keep data secure. In context of Marks and Spencer, they
follow all legal laws and regulations of UK to maintain discipline within their company.