Analysis of Professional in Mobile Phone Manufacturing Industry

STRATEGY

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
PART 1............................................................................................................................................1
EXTERNAL ANALYSIS ...........................................................................................................1
Competitors:.................................................................................................................................1
Geography and technology..........................................................................................................1
Sub strategic group in the phone industry....................................................................................3
INTERNAL ANALYSIS (Sources of competitive advancement).............................................4
Value chain analyses: -....................................................................................................................4
PESTLE Analysis........................................................................................................................6
Detailed critical analysis of Investment in R&D.........................................................................9
Recommendation to improve performance in over next three years. .......................................10
PART 2..........................................................................................................................................12
Stakeholder analysis...................................................................................................................12
Stakeholder management- .........................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Strategy is based on high level plan that help to achieve one or more goals under the
condition of various uncertainty. The report is mainly based on the analysis of data from Ceism
simulation game by taking Professional as leading company in mobile phone manufacturing
industry (Jaligot and et.al., 2016). There are many competitors of firm like blue, grey, innovators
and many more that are operating into same market that of USA, Asia and Europe.
The report will include external and internal environment analysis of Professional. The
report further will explain Porter five force and Pestle analysis which describe the firm’s current
and future situation as well. it will also discuss about stakeholder analysis and further
recommending firm with what should it do in future. It will determine the professional,
performance and position in global market where how different activities analysis competitors of
cesim simulations.
PART 1
EXTERNAL ANALYSIS
Competitors:
The competitors of cesim simulations in the global marketplace because there are many
companies used this platform for providing better quality of product and services to consumers.
It including innovator, red, yellow, orange. These are different competitors targeting the group of
consumers in global marketplace (Barišić and Prović, 2014). The Professional firm can operate
the mobile sector where it can implement innovative idea for minimizing the cost and increasing
the demand in global marketplace. Sometimes, it becoming tough competition of professional
company to maintain position in global marketplace.
Geography and technology
In terms of geography and technology, ceism simulation is considered one of common
technique that can use different competitors in marketplace. Professional firm will expand their
business in different nations such as Asia, USA and Europe. As per technology analysis, it easily
helps for identifying customer preferences in global marketplace. Asia and Europe are different
countries that must use new technology for attracting towards product and services. Professional
firm requires to server the continent and United state citizen in different ways. The organization
is focused on the research for identifying the position of item in global world.
1

THE
INNOVA
TOR'S Red Blue
Leade
rs Grey
Och
re
Globa
l
leader
s
Profession
al Yellow
Sales
revenue
from
markets 2,709,916
3,722
,508
2,798
,969
1,420,
866
1,172,
717
43,8
13
731,6
21 924,027
1,172,
473
from
internal
transfer
s 0 0
285,6
43
194,0
47 0 0 0 0 0
Sales
revenue
total 2,709,916
3,722
,508
3,084
,612
1,614,
913
1,172,
717
43,8
13
731,6
21 924,027
1,172,
473
from
markets 2,709,916
3,722
,508
2,798
,969
1,420,
866
1,172,
717
43,8
13
731,6
21 924,027
1,172,
473
Table: 1
Figure 1 Sales Revenue
2