Strategic Analysis of Starbucks and its Rivals

Strategy

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Overview of Starbucks and its rivals...........................................................................................1
External Analysis.........................................................................................................................2
Internal Analysis..........................................................................................................................5
Recommendations........................................................................................................................9
PART 2..........................................................................................................................................10
Stakeholder report......................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Management is a process of administration of employees and business activities and
operations. With the help of effective management, the company can analyse, controlling and
organising business in effective manner. Different plans and policies are making contribution in
effective management of business venture and accomplishing its aims and goals. By using
appropriate strategic techniques and concepts, the corporation can determine the impact of
business environment components over the business in several terms (Le Grand, 2018). This
document is supported to Starbucks which is an American international chain of coffee houses.
This report will cover information of organisation and its rivals in current business atmosphere,
external environment and internal environmental analysis of venture. Moreover, the written
document will discuss about suggestions for development of respective firm’s execution and
about stakeholder report of Starbucks.
PART 1
Overview of Starbucks and its rivals
Starbucks is a chain of coffeehouses which operated it business globally in approx 80
nation with the help of its number of outlets in more than 30,000 locations. The firm was
incorporated in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The organisation
operates its business activities and operations with the help of its several coffee and beverage
commodities like smoothes, tea, baked products and sandwiches. The company provide
employment to 291,000 individual and they are help in running the business by performing their
roles and responsibilities in term of their different job roles. The mission of this firm is to
influence and attract people to take the services of this company. The utility of this business is to
propose quality and better coffee goods to its consumers to provide satisfaction to their needs so
that they can show their loyalty and retain with the firm till long term (Corbett, 2019). The vision
statement of this venture is to be a internal brand which able to attract number of firms and
would like to share partnership. Starbucks is an important retail company, roaster and brand of
particular coffee in the world has be intimidating as uncertain economic system, Its own rapid
growth and increased competition from cheap competitors.
To achievement its vision and mission, the management of this enterprise devise some
principles like embrace diverseness as an essential component and roasting and allocation of
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