Strategy and Change Management

Strategy and Change Management

Table of Contents
EXECUTIVE SUMMERY ............................................................................................................3
COMPANY OVERVIEW .............................................................................................................4
INTRODUCTION..........................................................................................................................5
SECTION 1....................................................................................................................................5
1.1 The current situation.............................................................................................................5
SECTON 2......................................................................................................................................6
1.2 External environmental Analysis..........................................................................................6
Evaluation of findings...............................................................................................................10
SECTION 3..................................................................................................................................11
Ansoff Matrix...........................................................................................................................11
SECTION 4..................................................................................................................................13
McKinney 7s change management ..........................................................................................13
CONCUSION ..............................................................................................................................14
REFERENCES.............................................................................................................................15

EXECUTIVE SUMMERY
As per the report has been covered Study of Macmillan Cancer Support which is the
largest British charity organizations that provide healthcare services to the needy people. It has
discussed the strategy and the change management of the Macmillan Cancer Support and
explain how the external and experiment factors affect the companies thorough the Pestle and
Porter's 5 model. This report has also identified the strength and weakness of the Macmillan
Cancer Support and also discussed the key drivers of the changes. In the end report has been
evolutes the changes' management del that can be used by the Macmillan Cancer Support to
remove the change management issues thorough the Kotter's and Kober model.

COMPANY OVERVIEW
Macmillan Cancer Support is the largest British charity firm who provide special charity
healthcare services, financial support to the needy people and the information to the people
effected with the cancer. They also look for the emotional, social and the practical impact of the
chancer that can have to the people and run champaign so people can take the disease seriously
and can provide the better cancer support and care to the people. Macmillan Cancer Support has
the goals that is to improve and reach the lives of the people who are suffering from the cancer
in the United kingdom. This Firm was founded by the Castle Cary, Somerset from the united
kingdom.