Strategy and Change

Strategy and
Change

STRATEGY AND CHANGE 1
Executive Summary
The main objective of this report is to understand the procedure of strategic concept of
the company. In this report, the strategic actions are developed by analysing the strategic
issues of the organisation. Oporto has been taken into consideration to evaluate the strategic
issues. Porter’s five forces, value chain analysis, core competences and capabilities are the
tools which are used to analyse the strategic issue of the restaurants. As per the porter’s five
forces analysis, it is observed that the market is profitable due to which the company will
grow easily. The strategic issue of the restaurants are social trends, and the competitive
environment. At the end, the strategic plan has been developed to resolve the strategic issues
of the restaurants.

STRATEGY AND CHANGE 2
Contents
Introduction................................................................................................................................3
External Audit............................................................................................................................3
Porter’s Five Forces................................................................................................................3
Key Success Factor of Oporto................................................................................................5
Internal Audit Value Chain Analysis.........................................................................................6
Value chain analysis of Oporto..............................................................................................6
Core competencies and capabilities........................................................................................8
Two Strategic Issues..................................................................................................................8
Strategic Plan.............................................................................................................................9
More on this Strategic Plan...............................................................................................10
More Strategic Plan..........................................................................................................10
References................................................................................................................................13

STRATEGY AND CHANGE 3
Introduction
Strategic Change is the procedure of reconstructing the business of an organisation
with the marketing plan with the motive to achieve the objective. The strategic change
includes the target market, mission and the organisational structure (Ansoff, Kipley, Lewis,
Helm-Stevens, & Ansoff, 2018). It is required for the organisation to analyse the internal and
external factors that affect the organisation. In this report, the discussion is made on the
internal and external analysis of the company. Oporto’s has been taken into consideration to
evaluate the factors that affect the growth of an organisation.
In the beginning of the report, the external factors will be analysed with the help of
strategic tools such as porter’s five forces and key success factor. After that, the value chain
strategic tool is used to analyse the internal resources and capabilities of the company. Two
strategic issues of the company will also be analysed in order to develop the strategic plan.
Overview of the organisation
Oporto is an Australian fast food restaurant with a Portuguese theme. It was
established in the year 1986 as a franchise. The restaurant delivers the chicken, Portuguese
style and burgers. The restaurant operates under the food industry in order to deliver the
services to consumer. The menu card of the restaurant contains the items such as burgers,
wraps, chicken products, salads, sides and desserts. The company served the 10.2 M Bondi
Burgers in a year to the consumers with the help of the people who have the spirit of
adventure. It has 160+ casas around the world and growing (Oporto, 2018a).