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Strategy and Competition in Amazon : Report

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Added on  2020-06-06

Strategy and Competition in Amazon : Report

   Added on 2020-06-06

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Strategy and CompetitionKeyMake sure you apply the correct rules for citation, as per the citation format chosen (e.g. APA)Make sure to rephrase these sections1
Strategy and Competition in Amazon : Report_1
TABLE OF CONTENTS2
Strategy and Competition in Amazon : Report_2
Introduction Strategic Management has a broad variety of overlapping definitions, with the mostcommon referring to the process of continuous analyzing, planning, monitoring andassessment of all that seems to be essential for an organization so as to meet its goal andobjective in an effective and efficient manner. (Chandes and Paché, 2010). The key purposeof strategic management is to exploit & create new opportunities. It also assists thecompany’s top decisions-makers in integrating its managerial and organizational effortsin and increasingly competitive landscape. To effectively deal with the ever-changingenvironment, firms need to create smart systems. In this assignment, I plan to study sucha system within Amazon – an American cloud computing and electronic commerce firm,established in 1994 by Jeff Bezos, who has played a very central role in transforming thecompany to become one of the leading e-commerce players and largest cloudinfrastructure services provider, in the world. The assignment will covers fundamentalcharacteristics of the e-commerce and retail industries, which affect corporate behaviorand form the basis for new growth opportunities. The paper will also look at the dynamicsthat influenced the firm in attaining and sustain growth. Overview of Amazon:Amazon is one of the largest online retailers and is considered a pioneer in this sector.The firm, currently headquartered in Washington D.C, U.S.A, began as an online bookstorebut its early success encouraged the firm’s decision makers to diversify their offering toinclude other products that can be sold online. Amazon expanded further by expandingtheir reach and coverage to an international level and now operates across the entireworld, through a combination of globalized delivery, and localized portals and logisticsplatforms.As demonstrated in the below chart, Amazon has grown year-on-year by up to 30%through their focus on increasing their customer base as much as they can. This hasresulted in greater sales numbers and more employees to respond to the increasedcustomer demands.
Strategy and Competition in Amazon : Report_3
(Statistic about Amazon )
Strategy and Competition in Amazon : Report_4

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