Assignment on Strategy and Enterprise

RUNNING HEAD: STRATEGY AND ENTERPRISE
Strategic Plan
Name of Student:
Name of University:
Author’s note:

1STRATEGY AND ENTERPRISE
Introduction:
Strategic management in a company is required in order to gain the clear, understandable
and simple plans that can be structured in order to gain the organizational goal and maintain a
competitive advantage from the other organization in the same industry (Rothaermel, 2016).
The GO PRO is the manufacturer of small and high quality camera. The company has
been running successful for years. However, with the present advancement of science and
technologies, changes have occurred in the operations of various gadgets. The mobile phones
that are being manufactured recently are devised with high quality video cameras. This has posed
a threat to the GO PRO company since the small cameras are gradually becoming irrelevant. The
direct stakeholders thus decided to meet and discuss about the strategic planning that could be
done in order to accelerate the company’s performance.
Aim:
The aims of the report are to discuss the role of the senior financial manager and to chose
a strategic matrix for GO PRO, and justify the effectiveness of the same.
Discussion:
As the senior finance manager of GO PRO, it is essential for the person to analyse the
financial condition of the organization and allocate resource wherever necessary. In the present
context, the finance manager must focus upon the strategy that can be used in order to boost up
the financial performance of the firm (Ekpo, Etukafia & Udofot, 2017). He must also analyze the
risks associated with his strategy. Since GO PRO is a company that is well known for its quality
of products, the manger can focus upon this benefit and make use of the Cost leadership strategy
for the sale of their cameras. Since the business at this point of time is currently at risk, the
security of sustenance is a key issue. Thus, using the cost leadership strategy it can generate new