Why Enterprise Strategy Matters

Running Head: STRATEGY AND ENTERPRISE
Case Study – Giant Eggplant
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1STRATEGY AND ENTERPRISE
Table of Contents
Introduction........................................................................................................................2
Issues Faced by Giant Eggplant and Analysis of Solutions..............................................3
Data Flow Diagram of the Revenue Cycle.....................................................................3
Data Flow Diagram of the Expenditure Cycle................................................................4
Analysis of Physical Internal Control Weaknesses........................................................4
Description of IT Controls for Giant Eggplant’s Systems...............................................6
Conclusion.........................................................................................................................9
Recommendations...........................................................................................................10
References.......................................................................................................................11

2STRATEGY AND ENTERPRISE
Introduction
Giant Eggplant is a fruit and vegetable market store operating in Rowville,
Victoria, Australia. The store contains a large amount and variety of fruits and
vegetables and the customers walk in to the store, take the items of their choice and
add them in the card and forward the cart to the cashier for billing. Once the bill is
ready, the customers can pay through card or cash and in case of cash, they will take
the change and walk out with their purchased items. While these processes seem
reasonably straightforward, there are multiple issues arising resulting in decreasing
sales and profit margin for the company.
In this report, the main issues have been analysed and discussed and suitable
recommendations to solve the issues have been provided.

3STRATEGY AND ENTERPRISE
Issues Faced by Giant Eggplant and Analysis of Solutions
Data Flow Diagram of the Revenue Cycle
Figure 1: Data Flow Diagram for Revenue Cycle
(Source: Created by Author)