TOWS Matrix and CANVAS Model for Sainsbury

STRATEGY AND ENTERPRENUERSHIP

Table of Contents
ASSESSMENT 2.............................................................................................................................3
(1).................................................................................................................................................3
(2).................................................................................................................................................5
REFERENCES................................................................................................................................8

ASSESSMENT 2
This assessment lay emphasizes on TOWS matrix and will also develop the CANVAS
model of Sainsbury.
(1)
TOWS matrix is used as a business tool for formulating strategies for business in an
successful manner. It is vital that analysis of external and internal business environment should
be done for constructing and developing this matrix. It supports in understanding the strategic
choices in a better way by identifying positive strengths and reducing the negative weaknesses of
the enterprise (Kim, 2016). By designing TOWS matrix effective strategies can be formed for
making optimum utilization of firm's resources. It also helps in reducing the threats and
challenges that are occurring due to diverse external and internal factors. The TOWS matrix for
the company is as follow
THREATS – Comapny is facing intense
competituion due to various external and
internal business factors. Many new companies
are trying to establish their business in
supermarket industry which is creating big threat
for the organization.
OPPORTUNITIES – Saisbury's has opportunity
to expand its business operationsw in new
market area. Growing economies of the world
like Asian and Africal countries are
WEAKNESSES – Rising food prices has
created chalenge for the company for offering
reasonalble priced products for clients of
business. In addition to this intense competition
offered by rival comanies also cretaes challenge
for the company to maintain their market share.
STRENGTHS – Comapny is a leading
supermarket chain and offers diverse range of
products for its consumers. More than 30000
commodities are offered in the supermarket
chain of the company and own label brands are
also offered by the enterprise. More than 550
supermarket and convenience store of the
comany are working more than 150000
employees are rendering services to clients of
business.
Sainsbury's can adopt various effective marketing strategies for gaining market share and strong
market positions. It is vital that proper analysis of external and internal environment should be
done for designing effective strategies for the business. Various innovative and effective
strategies which can be made by companies are as follows-
The SO strategy :- Sainsbury's can maximize its internal strength for making improvements in
its existing performance. Internal business factors also affects the working of the enterprise and