Course on Marketing Strategy 2022

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Running head: MARKETING STRATEGY
MARKETING STRATEGY
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

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Introduction: Marketing is the task which helps to gain profits of any organization and these
is the task which is based on strategy and innovation. In the marketing foundation course, I
understood that the marketing is the essential thing which creates the relationship with the
customers and only an intellectual marketer can develop the loyalty of the consumers for their
organization. I think the marketing style and pattern should be based on proper
communication with the customers and after knowing their needs the marketer should
provide the proper product and service as per the requirement of the customer (Eden 2014).
After become a marketer I will contribute to the annual income of the company and will try
to enhance the profit in large scale. There will be planning and innovative ideas as per the
need of the customers and as per requirement. In the marketing foundation course I have
learned the AIDA model which defines that the attention, interest, desire and action. The
attention can be collected through effective demonstration about the product and the through
proper advertisements of the features and extraordinary things of the product which will
create the awareness about the product in the customers mind. If the customers become aware
about the product then they will become interested for the product. If I become able to create
a positive interest in the mind of the customers then I will obviously try to create the desire in
the buyers mind so that they buy the product and at last the action or the activity of selling
will be done.
Discussion: The Gibbs model of reflective marketing emphasizes upon the development of
the business plan. There are six steps which accomplish the Gibbs model.
DESCRIPTION: At the very beginning of my course I was unaware about the course
and what I will be taught by the teachers. I was settled my mind that I will make myself able
to get the knowledge. The motivation and supports are also given by my teachers in gaining
the knowledge and the skills which should be possessed by the marketer in their job.

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FEELINGS: In the first week I was facing some difficulties to understand the subject
and how the learning can be implemented in the market and in the practical world (Hossain &
Quaddus 2015). I was little bit shy to ask the questions which were not understood by me but
ultimately the utmost and excellent teaching made me question less. Day by day I started to
gain interests. I was asked questions from the teachers after their teaching and I was getting
the challenges to solve their questions. This program was making me smarter and I was
enabling my intellectuality with the learning (Baker 2014). The learning was enhancing my
communication power and was giving me more knowledge about the marketing concept and
the value of core marketing strategy. From the second week my learning outcomes were
starting to increase in a very effective manner because day by day I was getting the
experiences and knowledge from my teachers that how can make proper and effective
implementation of marketing strategies. In the third week my knowledge was gained more
with effective and intellectual learning provided by my teachers and the analytical tools like
Porters five forces model, SWOT analysis, marketing mix strategy, PESTEL analysis and
other important tools were learned by me and that made me very efficient in the marketing
foundation program.
EVALUATION: If I compare the job of marketing with any other kind of job then I
will emphasize upon one point that in the marketing job the marketer can achieve a large
number of incentives with no limits, he or she can travel, can communicate with several kinds
of people and the incentives which are given to the marketer for their extra effort will be the
motivation for the marketer (Gibbs 2018). I felt some difficulties in my first week but with
the effective assistance of my teacher I became able to understand the learning and the core
value of the concept and the role and responsibility of a marketer.
ANALYSIS: The analysis is the task of making strategies with the help of proper
observation and understanding. I become known about the fact that how to increase the

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communication power and how to handle the critical situations in the life of a marketer
(Leonidou et al., 2013). The product and services of the rival companies and the features of
my own product should be learned well before start the marketing and before go to the
market for selling and this is the core analytical task which should be maintained by the
marketer. With proper communication with the customers and using the analytical tools
which will make the difference from the other products will assist me to create the brand
value in the customers mind.
CONCLUSION: I think I am really very happy to be a part of this marketing
foundation course because it makes me intellectual and it is day by day giving me knowledge
that how the critical situation can be handled and how to make the perfect answer of the
questions of the buyers (Lusch & Vargo 2014). The learning out comes made me enriched
with the core marketing knowledge and strategies.
ACTION PLAN: I think the betterment in my job can be increased by me with proper
implementation in the strategy, communication, understanding and effective demonstration
and advertisements. The experiences and the knowledge which I have gained in the
marketing foundation course will enhance my skill which will obviously increase my
capacity of selling and will make an efficient marketer.
Conclusion: There are some responsibilities which should be maintained by the marketer and
by me also (Hadiyati 2016). At first I will try to understand the need of the customers after
listening them and after understanding the need I will suggest them the proper product or the
service which will obviously satisfy their need and after selling the product or the service
there will be positive communication maintained with the consumer so that the customer feel
attached with the company or with the brand and if any problems occur then the solve will be

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done by me as soon as possible so that the consumer become loyal with the company
(Hassan, Nadzim & Shiratuddin 2015).
References:
Eden, S. (2014). Out of the comfort zone: Enhancing work-based learning about
employability through student reflection on work placements. Journal of Geography in
Higher Education, 38(2), 266-276.
Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., & Goodwill, A. (2018). Pricing in the
sharing economy: a hedonic pricing model applied to Airbnb listings. Journal of Travel &
Tourism Marketing, 35(1), 46-56.
Hossain, M. A., & Quaddus, M. (2015). Developing and validating a hierarchical model of
external responsiveness: A study on RFID technology. Information Systems Frontiers, 17(1),
109-125.
Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher
Education.
Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and
capabilities as drivers of hotel environmental marketing strategy: Implications for
competitive advantage and performance. Tourism Management, 35, 94-110.
Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog,
debate, and directions. Routledge.
Hassan, S., Nadzim, S. Z. A., & Shiratuddin, N. (2015). Strategic use of social media for
small business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172,
262-269.

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Hadiyati, E. (2016). Study of marketing mix and AIDA model to purchasing on line product
in Indonesia. British Journal of Marketing Studies, 4(7), 49-62.
Appendix:
WEEK 1: I was shy and unknown about the learning and what will be taught by
them. Day by day I was gaining the knowledge from my teachers.
WEEK 2: I was collecting the knowledge and skills with strategies from the
teachers. That was making me more intellectual and was teaching me that how to handle the
questions and critical incidents.
WEEK 3: I became aware about the task of marketing and the core value of the
marketing as well as the responsibilities of a marketer.
WEEK 4: I became eligible to earn the utmost knowledge about the concept of
marketing and the strategies which should be implemented in the job for make it effective
and that became the cause of my motivation and energy. I am glad and happy to be a pat of
the marketing foundation course.