Strategy and Innovation for Real Fit Gym

STRATEGY AND
INNOVATION

Table of Contents
RECOMMENDATION...................................................................................................................3
REFERENCES .............................................................................................................................10

RECOMMENDATION
On the basis of frameworks which is choose by company such as PESTLE, VRIO and
SWOT. There are two strategic option which is suitable for growth and resources are carried out
as well as.
Strategic Option 1-To improve the business performance
Company should use performance strategic option because it supports to improve
organization performance, this strategic option supports to remove obstacles which company
faces and improve performance. During applying Pestle framework organization faces various
problem such as real fit company have to pay high tax due to government change. Foreign
exchange rate facilities isn't available in real fitness industry which reduces number of customers
in gym. Organization doesn't have proper resources or equipment which accomplishes customers
objectives that deceases sustainability of gym rather to other. Company unable to comply with
environment law for long period due to eco-friendly products and equipment. eco-friendly
products has high cost rather to non eco-friendly products that's why each type of customers
unable top pay high cost of products and equipment. Real fit company isn't more famous rather
other rivalry companies that's why organization unable to cover large number of customers in
gym. These issue reduces organization performance in fitness industry. Pestle analysis elevates
organization performance and resolve all issues which organization faces in fitness market.
organization faces tax issues due to governmental policies, in that state organization
should keep flexible policies which gives values to government as result organization doesn't
have to face high tax issues (Sudiyatno and Wibowo, 2018).. Beside of this if organization
comply with health and safety rules in organization. Organization should take public liability
insurance and recruit such kind trainer who posses three or four certificate of fitness. Such kind
adaptation of policies improves performance and qualified trainer enables to give proper training
to customers. Thus organization can elevate revenue of market share. If organization provides
credit card facilities to customers by adaption advance transaction technology as result foreign
exchange rate problem resolve out. It becomes easy for customers to pay through by card rather
to face exchange rate policies. Beside of this organization can get advantage of economical
factor if organization provides addition services such as yoga with gym and aerobics with gym