This presentation discusses the impact of strategy and the global competitive environment on the hospitality industry. It explores industry trends, key developments, and future scenarios based on analysis. The presentation also covers market scope, market segmentation, market size, and key competitors in the hospitality industry. Additionally, it delves into the trends of digitalized guest experiences, personalization, sustainability, destination promotion, and influencer marketing. The presentation concludes with a discussion on the importance of technology, consumer preferences, and the environment in shaping the future of the hospitality industry.