Strategy and the Global Competitive Environment

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Added on 2020-03-16

Strategy and the Global Competitive Environment

Added on 2020-03-16

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Part: 2Strategy and the Global Competitive Environment

Strategy and the Global Competitive Environment 1Executive Summary The purpose of this report is to understand the importance of corporate strategy, businessstrategy and the marketing strategy in the growth and success of a business organisation. Theseare some of the key elements that influences the growth and sustainability of any organisation.The paper will present the evaluation of the corporate strategy, business strategy and marketingstrategy of Amazon Fresh. The report will also present the recommendations which can be usedby the organisation for having more customer base and increased global presence. The reportwill conclude with a concluding segment with an overall analysis of the report.

Strategy and the Global Competitive Environment 2ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................2Selection of Corporate Strategy.......................................................................................................2Selection of Business and Marketing Strategy................................................................................4Evaluation of the strategy and Recommendations...........................................................................7Conclusion and Recommendations................................................................................................10References......................................................................................................................................11

Strategy and the Global Competitive Environment 3Introduction An organisation requires an effective corporate strategy, a business strategy and a marketingstrategy for achieving continuous growth and expansion. These three types of strategies are thekey to success for any business organisation. A corporate strategy can be explained as thecorporate actions of any organisation that are performed to accomplish the set objectives andaims of an organisation while achieving the various competitive benefits (Sharifi, et al., 2013). Acorporate strategy comprise a vision that which for long term as well as clearly defined used formotivating the workforce as well as creating high level of corporate value for the implementationof the adequate actions to have satisfied customer base. The business strategy can be understandas long term plan of action which is established for the achievement of some specific businessobjective or goal. It is used by the organisations for strengthening the overall performance of anybusiness. The third key aspect is the use of marketing strategies which offers a roadmap to thebusiness organisation for marketing the products and services and the way there can be fetchedthe attention of the consumers. The report will present how effectively Amazon Fresh can takeuse of growth strategy as corporate strategy, low cost leadership strategy as the business strategyand the various marketing mix based strategies and the marketing strategy. Selection of Corporate StrategyThere are various corporate strategies that are used by the organisations to achieve success andgrowth. There are various strategies such as the, growth strategy, consolidation strategy,cooperative strategy and global strategy. All these strategies have their several advantages andbenefits. The generic corporate strategy which will be most useful for Amazon Fresh is thediversification aspect of the growth strategy. This corporate strategy of Amazon Fresh is basedon leveraging the innovative technological capabilities for the success of the business andfollowing with an effective cost leadership strategy for providing maximum value to thecustomers at the minimum possible price (David, 2011). Such strategy will paid off well toAmazon fresh as it can be analysed that Amazon is regarded as one of the largest online retailerand is also considered as the market leader in the online market. And thus, it possess the capacityand potential to have innovative technologies in the business operation s to achieve growth such

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