Strategy and Brand Management: Reflection on Group Presentation

Strategy and Brand
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Kolb's reflection model................................................................................................................3
Gibbs reflective cycle..................................................................................................................5
Price and Maier’s Model..............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Strategy and brand management is refers to the tactic that help for support companies in
their efforts to gain or improve brand recognition so that it help to increase revenue in order to
meet long term business goals. Present report is based on reflection, reflection is something that
can be come up with naturally to most of us daily basis. It can depend on incidents, exchanges or
experiences that can bes wondering for what happened and what we might have done differently.
Reflection is based on practice and learning experience. Study focus on group presentation which
has done by 5 students. In order to present the reflection study focus on Kolb's learnings cycle,
Gibbs reflective cycle and price and Maier's model.
MAIN BODY
Kolb's reflection model
This model is experimental learning that is based on own experience in order to analyses
and evaluated systematically in different stages. Once this process has been undergone
completely the new experience will form at starting points for another cycle. This model is
important for reflection component in the learning cycle (Shah, Isah and Zulkernine, 2019). In
order to present the experience of group presentation it is necessary to focus on reflective
observation stage where it help to evaluate own experience. There are various stages by which
reflective practice can be discussed such as concrete experience, reflective observation, abstract
conceptualism and active experimentation.
Concrete experience- This is the first stage that I can explain new situations at university
in order to focus on participation for group presentation. For the group presentation I was new to
light this concept as well as it is necessary to engage in that kind of new experience which is
beneficial for the student. Then, whole class divide into 5-5 for group and topic is chosen by our
team only that is Netflix. Each of the team member is actively participated in the project in order
to get familiar with each other. Before introduction, we were discussed related to experience of
each one in which everyone was aware about Netflix and presentations in which I have also
shared my experience that how to collect the information in context to make better presentation
(Varadarajan, 2020). I was nervous before started the presentation but my teammates help me to
collect relevant content for ppt as well as they took help from professor and google that how to
make better content ins short manner which is effective too.