Strategy: Cesim Global Challenge

Added on - 28 Dec 2019

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STRATEGY
Table of ContentsPART 1 – Cesim Global Challenge.................................................................................................1Introduction............................................................................................................................1The Mobile Phone Market......................................................................................................1The Mobile Phone Industry....................................................................................................4Competitive Advantage..........................................................................................................5Outsourcing Manufacturing....................................................................................................8Performance Improvement Recommendations....................................................................10PART 2 – Stakeholder Summary...................................................................................................11Stakeholder Analysis............................................................................................................11Critical Evaluation................................................................................................................13CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
Illustration IndexIllustration 1: Market share in Asia.................................................................................................2Illustration 2: Market Share in USA................................................................................................3Illustration 3: Global sales revenue..................................................................................................4Illustration 4: Profits earned on global platform..............................................................................5Illustration 5: Global cost and expenses..........................................................................................7Illustration 6: Profits earned in USA...............................................................................................8Illustration 7: Profits earned in Asia................................................................................................9Illustration 8: Stakeholder Analysis...............................................................................................13Illustration 9: IKEA group's revenue.............................................................................................15Index of TablesTable 1: Own production cost..........................................................................................................9Table 2: Installing number of plants in next round..........................................................................9
PART 1 – Cesim Global ChallengeIntroductionCesim global challenge is a simulation game which has been formed to improve businessskills of the students. It helps to develop critical thinking and assists the individual to understandglobal business operations of a chosen firm of preferred field. The individual get to take businessdecisions, understand the competitive environment and apply the strategies. Success of thecompany is assessed based on operational and financial indicators (Ameer and Othman, 2012).Student can go through a range of concepts of management, such as, economic, political,financial, human resources, procurement, production, research and innovation. It also helps thestudent to take appropriate measures to earn maximum profits. Overall it is a digital game playedby various graduates, under graduates and business students for in house corporate training.The Mobile Phone MarketThe chosen companies in order to play simulation game are, Geeks tech, OUI Com, Realtech, AJ Tech, Maxx Mobile, Ochre. The mentioned companies are the mobile phone companieson which simulation have been applied. It has helped to draw their data based on theirfunctioning in all the 10 rounds played. The companies have competed with each other leading tospecific results at the end of the game. Maxx mobiles have been able to draw maximum salesrevenues that is 4,773,942 in comparison to the other companies which shows that it has usedgood promotional and marketing tactics in order to promote its products. Maxx mobiles sharegood brand image in front of the customers which has led the company to generate higher salesrevenues. On the other hand, sales revenue of Real Tech is 4,631,304, slightly lower from Maxxmobiles but higher from all the other mobile phone companies.Maxx mobiles have the highest global market share that is 23.21% which shows that thecompany have maximum presence in comparison to other companies and earns the highestrevenues at global platform as well. External condition of global market are much morefavourable for Maxx mobiles. However, in USA, OUI Com have the highest market share that is50.90%. It reveals that most of the customers purchase their mobile phones from OUI Com. Thecompany has high customer base in US. However, in Asia, Maxx mobiles have the highestmarket share that is 29.62% and Real Tech is closer to Maxx mobiles which have market shareof 28.09%. Both the companies have higher profitability and shares positive impact of theeconomic factors prevailing in Asia.1
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