Comparing Prescriptive and Emergent Approaches to Strategy, Role of Core Competence in Sustainable Competitive Advantage, and Critically Evaluating SWOT Analysis

This report discusses the application of prescriptive and emergent approaches to strategy, the role of core competence in developing sustainable competitive advantage, and critically evaluates the use of SWOT analysis in strategy management. It includes examples from literature to support arguments and highlights issues and limitations associated with the use of SWOT analysis. The subject is strategic management and the course code and college/university are not mentioned.

STRATEGIC MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
SECTION 1......................................................................................................................................1
1.Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches
to strategy and outline their role in the delivery of this aim. Whereas possible use examples
drawn from the literature to support points you put forward.................................................1
SECTION 2......................................................................................................................................4
2. Comment critically on the role of ‘Core Competence’ in developing Sustainable
Competitive Advantage (SCA) for an organisation. Use examples from the literature to
support your arguments..........................................................................................................4
3. “The use and application of a SWOT analysis is ‘blunt tool’ when applied to strategy
management. Critically evaluate this statement appraising issues and limitations associated
with its use. What conclusions can reasonably be made about the use of this tool in strategy?
................................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Strategic management is undertaken as the continuous planning, observing, evaluating and
assessment of whole requirements an entity needs for meeting their business objectives.
Moreover, this is essential for firm to formulate as well as develop effectual tactics for ventures
as it would drives towards having key affects upon whole business productivity and
performance. Additionally, it is vital for firm for successfully and appropriately executes the
business strategies as it would drives towards having important affects upon whole business
performance. In addition to this, strategies are crucial aspects of business as it would have directs
and key impacts upon ventures. So, for understanding it in effective way, some topics are
covered in this report that are comparing the application of emergent and prescriptive approaches
to strategy and core competencies role into developing sustainable competitive advantage. Apart
from this, the uses and application of SWOT analysis is also discussed in this report.
MAIN BODY
SECTION 1
1.Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches to
strategy and outline their role in the delivery of this aim. Whereas possible use examples
drawn from the literature to support points you put forward.
“Strategy is undertaken as comprehensive plan of action which determines the longer
period directions for firm as well as directs resources usages for attaining business objectives
along sustainable competitive edge”.
Strategies are much vital aspects of business which is essential for considering appropriate
and effectual decision for business. Additionally, the strategy refers to drawn out the bear of firm
as this activities to attain competitive advantage into imperative mind sets, various stakeholders
assumptions as well as modifying the environment of atmosphere. Moreover, it is crucial to
enhance business activities and aids to obtain competitive advantage over another competitive
advantage over other competitive firms. In addition to this, business strategies may be explained
as process or plan of action which is useful to evaluate longer term guidance to business in
effective and efficient way through utilisation of resources.
Furthermore, there is vulnerability as well as intricacy related to describing, developing and
implementing business strategy. This have been examined that with assistance of efficacious
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tactics of respective firm would become competent or gaining competitive advantage upon other
competitive entities and maximise business activities in appropriate way. Additionally, strategy
may be formed following the emergent or prescriptive approach. In addition to this, strategic
planning describes towards a cycle while on other side firm’s inward and outer atmosphere are
procedures evaluated for fostering their tactics. In addition to this, it is essential for efficacious
tactics as it would assists to increase practices of business and attaining expected objectives. This
has been ascertained that there are several forms of organisational strategy approaches which are
efficient to render proper ways for conducting the business operations. Essentially, the two kinds
of strategies are prescriptive as well as emergent approach. Comparison and contrast among uses
of ‘prescriptive’ and ‘emergent’ approaches to strategies that has been described underneath:
Prescriptive approach, respective approach is related to the development of strategy which
may be explain as determinates and systematised procedures wherein several practices of firm
have been analysed relevantly and accurately. Additionally, the prescriptive cycle is direct; from
strategic research to tactics development as well as thereafter towards strategy implementation.
Consequently, strategic planning is represented as an arranged, objective, analysed interaction
which is reasonable for stabilised business atmosphere. This has been ascertained that the
performance of business and external factors of surroundings would drives towards developing
rational or longer term plans for business. Within formation of prescriptive approach for strategy
the higher authority haves power to take decisions and explain final intent and plans for
company. In addition to this, particular approaches have three manners to think such as planning
targeting and positioning. Also, the much common ways to define tactics would incorporate
negotiation as well as coordinating numerous conceptions conveyed into SBU’s business plan
before it coordinates within organisational management. In order to undertake the prescriptive
approach to strategic planning the vision, mission and core values of business are ascertained to
describe the goals before execution of strategies. this forms of strategy approach which involves
hierarchical structure from top to down and authoritative style of management that have been
undertaken with intent of rendering appropriate directions towards all staff of ventures. it also
suppose that appropriately analysis into prescriptive approach which would empowers firm to
become effective coordinated to fit into their business atmosphere. The key benefits of respective
approach are that it aids to coordinate the potential and strategic thinking. By it, firm would
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become competent to examine the impacts upon its actions as well as decision on longer period
performance.
Emergent approach, by respective approach firm would become competent for developing
the strategic as well as operative decision to perform the business activities which would drives
towards formation of specific patterns. Within emergent approach, process raise as main resolve
upon strategic and operations preferences all now and thereafter consequently coming related to
particular example. In addition to this, it has been ascertained that development of tactics is
performing parallel towards strategies management and executions at several business levels. It
understand that entity’s acknowledge tactics that do not be out to appropriately plans from top
however raising up out of; practices and preference undertaken acknowledgement of events and
difficult connections at low levels subsequently raise the base ups. By it, this has been
determined that organisational strategy would not become competent towards strategic planning
from top but this would drives towards emerging from actions performed and decision considers.
Within emergent approach, entity would be able to formulate a shorter term plans and drive to
new experiences as well as understandings learnt with aids of emergent tactics. Since, ideas may
rise out of low level of business; staff feels esteemed as well as add to common business
strategy. Such tendency may propel managers to perform after accumulating the business whole
goals. In addition to this, emergent approach into strategic development is undertaken to be much
innovative and creative strategy for obtaining competitive advantages over competitive firms.
however, there is lesser resistance for modifying into entity is undertaken as the vital benefits of
emergent approach. By it, this has been determined that various person or group of individuals
from company might formulate strategic change as tactics are formed and implemented all
together. Also, this has been evaluated that emergent tactics have competencies for exploiting
opportunities as this form of strategies might re-determined strategy and would be moved vastly
based upon the needs and modification of entity. An organisation which follows respective
approaches to strategic planning and develops provision of learning business. A growing firm
may be portrayed as it performs with consistent ways through sharing and using data as well as
capabilities for persistent execution development.
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SECTION 2
2. Comment critically on the role of ‘Core Competence’ in developing Sustainable Competitive
Advantage (SCA) for an organisation. Use examples from the literature to support your
arguments.
In an entity, Core capability assumes a vital and huge part in upgrading and further
developing strategic policies. it is fundamental for the association to further develop its Core
abilities with the thought process of creating a practical upper hand. Upper hand and Core ability
are between related thoughts that both focus on helping associations with securing better
equilibrium watching out and augmenting their benefits. Core capabilities of business can be
depicted as the arrangement of abilities or information that is huge for making the uniqueness of
the organization in the market region. It has been resolved that the Core capabilities of the
association will help with recognizing its items from its opponent organizations just as help with
lessening the expense of business tasks. At first, the organization ought to have the choice to give
likely induction to a wide arrangement of business areas. Core abilities can be portrayed as the
capability of the organization to do strategic policies compellingly and effectively just as
acquiring an edge over other adversary organizations. The capacities and advances made by the
organization ought to be with the ultimate objective that the organization can grow its items as
demonstrated by the necessities and changes watching out. it ought to be difficult for competitors
to mimic. Uniqueness is a fundamental need to achieve Core capacity since, in such a case that
the organization's item can be imitated easily, they will continue to lose customers to their
enemies. It alludes to a specific game plan of capacities or data that are wonderful to an
organization and which are hard for enemies to reproduce. Exactly when an organization has
achieved an edge over its rivals given a few components that grant it to work even more capably,
produce results of preeminent quality, and drive up benefits, it is said to appreciate obtaining a
cutthroat advantage. It has been resolved that Core skills assume a huge part in making clients
esteem just as giving them top-notch items and administration which is as per their necessities
and needs. This ought to be conceivable by setting the base on the assessing structure, quality
control, checking, etc. Having a Core skill regularly, yet not, for the most part, prompts the
creation of a steady upper hand for the organization. It has been resolved that by creating and
making powerful Core skills associations will want to acquire a few advantages and benefits.
Through the help of successful and effective Core capabilities association will want to build its
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deals and productivity in the market region. There are various courses through which
organizations will want to build Core skills to acquire a strategic advantage over other adversary
organizations. It is fundamental for an organization to consider advancement in its strategic
policies with the rationale of making exceptional and viable items or administrations. The
development assumes a critical part in working on by and large execution of business and
through this association will want to lead its practices successfully and productively. It has been
resolved that development and imaginative innovation will prompt draw in an ever-increasing
number of clients towards business. organization need to have Core skills for inventiveness.
Through the help of innovative and appealing items and administrations, associations will
want to impact organizations as this will prompt significantly affect by and large the efficiency
of the business. it is significant for organizations to take advantage of their assets while creating
and offering items to clients. This will help in acquiring an edge over other opponent
organizations just as further develop its portion of the overall industry. It has been resolved that
powerful associations have strong Core abilities that they exploit to enhance business and
benefits. Core abilities of the business will prompt a foster picture of an organization in the
market region and this will prompt have a positive impact on the association. Company should
realize that considering the way that their Core skill has brought them accomplishment once,
they may not by and large partake in the advantage when markets and shoppers change. They
ought to have the choice to change and change by developing new, invigorated Core capacities
that can help them withhold their edge. It has been investigated that organizations need to make a
critical commitment to the apparent client advantages to the finished results. Recognizable proof
of clients' needs just as giving them right and precise items as per their necessities could be
considered as the significant Core capabilities of the business. it has been resolved that the
association will want to acquire a supportable upper hand when the organization accomplishes an
ideal situation as far as quality, benefits, etc over its opponent organizations.
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3. “The use and application of a SWOT analysis is ‘blunt tool’ when applied to strategy
management. Critically evaluate this statement appraising issues and limitations associated
with its use. What conclusions can reasonably be made about the use of this tool in
strategy?
SWOT analysis is regarded as the most effectual tool which is applied through entity for
effectually and efficaciously determining the various business activities. Additionally, this has
been identified that respective model is also known as blunt tool which is efficient to utilise the
business management. This is crucial for firm to undertake particular technique for identifying
the external as well as internal business aspects to undertake effectual decisions of business. In
addition to this, it stands for strengths, weaknesses, opportunities and threat of business. this is
the much appropriate techniques for reviewing as well as investigating the common strategic
circumstances of firm and their atmosphere. Their main intent is to differentiate the process
which would develop an entity explicit model of business which would be efficiently adjust
firm’s resources and abilities for pre-requisites the surroundings in which company performs.
This have been determined that SWOT analysis which is known to be the simple techniques that
would aids firm for examining the data related to organisations about what it is performing
appropriate currently and helps to develop effectual tactics which might drives towards success
of business. This has been also evaluated that respective model is vital tool which is proper for
rendering relevant direction to entity about their key strengths and weaknesses which required to
be developed. by it, respective firm would become competent for ascertaining opportunities into
external marketplace with potential threats which might be leads towards having adverse affect
upon business activities.
Aside from the different advantages of SWOT examination, it has been recognized that there
are a few issues and restrictions that are related to SWOT investigation. It is significant for
associations to have legitimate and precise information about the restrictions of SWOT
examination while taking significant business choices. It is the foundation for evaluating the
internal potential and limits and the conceivable/likely open doors and dangers from the external
climate. It sees generally certain and negative variables inside and outside the firm that impact
the accomplishment. It has been resolved that expansion in the cost is the vital downside of
SWOT examination and it couldn't be constrained by the administration. It is hard for the board
to control the data sources and natural substances while leading and performing strategic
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policies. It may make affiliations consider conditions to be outstandingly straightforwardly
because of which the affiliations might overlook explicit key contact which may occur. In
addition, requesting points as qualities, shortcomings, potential open doors and dangers might be
uncommonly conceptual as there is a remarkable degree of weakness in the market. This can not
be considered a powerful instrument for businesses that have deficient innovative work offices.
As because of this some organizations will not be ready to examine and assess various parts of
the business that will prompt influence generally execution of the association. SWOT Analysis
stresses the importance of these four perspectives, but it doesn't tell how affiliation can recognize
these plots for itself. A poor modern relationship can be considered the inside restriction because
of which SWOT examination couldn't be applied and utilized appropriately by businesses. It has
been recognized that because of the absence of abilities or effective workers swot examination
practices couldn't be accurately and precisely carried out within association. Use and execution
of SWOT examination incorporate methodical reflection about the business and its vocation. The
association must recognize its significant assets, shortcomings, valuable open doors, and dangers
that will prompt influence the execution and working of the business. Association probably won't
have the option to accurately utilize SWOT examination devices because of its ineptitude to have
the right and precise arrangement of representatives who can decide various perspectives about
business. The significant restriction of SWOT examination is that it will prompt misrepresent the
sort and degree of the business strength or shortcoming. This device can't consider the strength
or shortcoming of the other association that is influencing the execution and working of the
business. Because of this organizations can not take the right and precise choice for association
which will prompt impact capacities of business to acquire a strategic advantage over other
opponent organizations. Aside from the constraints and issues of the SWOT investigation, it has
been resolved that this is an exceptionally viable and helpful instrument for the association. The
utilization and use of a SWOT investigation is an 'obtuse apparatus' when applied to system the
board as this will uphold in taking right and precise choice for business by distinguishing and
deciding inner and outer variables of business.
CONCLUSION
As per the above report, it has been concluded that strategic management is vital within
firm. As this is essential for firm to formulate as well as develop effectual tactics for ventures as
it would drives towards having key affects upon whole business productivity and performance.
7

Additionally, it is vital for firm for successfully and appropriately executes the business
strategies as it would drives towards having important affects upon whole business performance.
In addition to this, it is essential for efficacious tactics as it would assists to increase practices of
business and attaining expected objectives. This has been ascertained that there are several forms
of organisational strategy approaches which are efficient to render proper ways for conducting
the business operations. Essentially, the two kinds of strategies are prescriptive as well as
emergent approach. Apart from this, SWOT analysis is also used as by firm as their main intent
is to differentiate the process which would develop an entity explicit model of business which
would be efficiently adjust firm’s resources and abilities for pre-requisites the surroundings in
which company performs. This have been determined that SWOT analysis which is known to be
the simple techniques that would aids firm for examining the data related to organisations about
what it is performing appropriate currently and helps to develop effectual tactics which might
drives towards success of business.
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REFERENCES
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