Strategy Development Tools for Achieving Success in Business

Strategy development tools

Tools
Table of Contents
Introduction......................................................................................................................................1
PESTLE ANALYSIS......................................................................................................................1
Nestle Example............................................................................................................................1
Five force models............................................................................................................................2
Marks and Spencer example........................................................................................................3
SWOT ANALYSIS.........................................................................................................................3
EBAY example............................................................................................................................4
Resource based view........................................................................................................................4
Tata Motors Example...................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
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Tools
Introduction
In this paper the discussion will be made on the strategy development tools which are important
for the company to achieve success. The strategy developmental tools that should be considered
by the company are related with Porter five forces model, resource based view, Pestle and
SWOT Analysis.
PESTLE ANALYSIS
It is one of the famous tools which are considered by the marketers to evaluate and to focus on
the macro environmental factors. This approach is considered as a strategic planning tool. It is
considered to focus on the factors related to political, economic, social and technological factors
that can impact the overall project of the company and also the process of planning (Yüksel,
2012).
Nestle Example
Political factor
It has been seen that company focus on various political dynamics like import and export excise
duties, taxation and also government permission so that it can be easy to introduce the new
products in the market. Like company consider various laws and regulations like ISO 9002 and
HACCP to maintain the food safety system.
Economic factor
In context to the overall activities of the company it can be seen that the rise in the market
economies can focus on the leverage of huge resource capital and also research and development
capability to redesign the products in the competitive market. Also the main focus of the
company is to manage the overall impact of the foreign currency fluctuations on import and
export.
Social factors
Nestle focuses on maintaining the quality of the products as people in the society are more health
conscious. So, company emphasizes on introducing the products which are healthy and
preferred by the customers.
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