Report on Strategy, Enterprise and Innovation : Amazon Web Services

Added on - 06 Jun 2020

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STRATEGY, ENTERPRISE& INNOVATION
Table of ContentsSECTION 1......................................................................................................................................1a.) Internal resources and capabilities which provide the organisation a competitive advantage......................................................................................................................................................1b.) The key driver of changes in the external environment and evaluate their impact on theentrepreneurial activities of the firm. 240...................................................................................2c.) The impact of competitive force which influence entrepreneurial activities of theorganisation and profitability. 260..............................................................................................4SECTION 2......................................................................................................................................5a.) Two strategic options which can be pursued by Amazon Web Services to increase itsentrepreneurial opportunities in the market...............................................................................5b) Justifying the appropriate strategies in terms of suitability, acceptability and feasibilitycriteria.........................................................................................................................................5Justification for the selected strategic........................................................................................5Conclusion.......................................................................................................................................6REFERENCE..................................................................................................................................7
SECTION 1Strategy, enterprise and innovation can be determined as a subject group which includeactivities for engaging in research which is transferred into a 4 key that is innovationmanagement, business strategies, risk management. The present report is about Amazon WebServices which has 90 services and it is continuously launching new features and functionality.In this report companies, internal and competencies which are important sources of anorganization is critically analysed.a.) Internal resources and capabilities which provide the organisation a competitive advantage.In the modern era, the organisation must compete in a challenging and complex contextwhich is being transformed by different factors from globalisation and uncertain changes such asgrowing use of information technologies. Resources and capabilities of organisation are one ofthe fundamental sources of competitive advantages in context of strategic management(Davila,Epstein and Shelton, 2012). There are different sets of activities which are performed withinAmazon Web Services. Different types of internal resources which assist the cited organisationto accomplish the goals are as follows:Management: The main goal of company is to earn profit and it is possible if it willcontinuously deliver high quality and new services. For this purpose, there are differentoperations which can be performed by company to attain the objectives.Human resources: Employees are the essential part of an organisation as it helps inmaking innovating products and services for customers. Amazon Web Services can easilygain competitive advantages if they work effectively. Issues take place in am organisationwhen employees are unable to fulfil the requirement of the customers.Technologies: There are different technologies which are provided to employees withrespect to make new products and services. In this context, it is essential for AmazonWeb Services to provide high quality services. Therefore, it is the responsibility ofcompany to ensure that employees can effectively use new technologies so that they candeliver innovative services.SWOT analysis of Amazon Web ServicesSTRENGTH:1. Amazon Web Services incorporates not onlyWEAKNESSES:1. Amazon Web Services is a public cloud1
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