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Strategy, Enterprise & Innovation Assignment - Tesla

   

Added on  2020-06-04

11 Pages3715 Words389 Views
Strategy, Enterprise & Innovation

Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1P1. The key Drivers of Innovation Contributing to the Success of Tesla :................................1P2 the strategy and innovation frameworks and the different approaches taken by Tesla inshaping its entrepreneurial vision:..............................................................................................4TASK 3............................................................................................................................................6P.3. Critically analyse the view that Tesla's success can be attribute to the successfulapplication of blue ocean strategy:..............................................................................................6REFERENCES................................................................................................................................9

INTRODUCTIONThe environment where business works are incessantly changed. This changes impact ondifferent industries. Then in order of other company to safeguard its strategic position within theindustry, it should aware of the environment on witch it is operate. The environment of contenthave two parts first is internal environment and the second is external environment, the internalenvironment related to internal resources or leading to competitive advantages. Or other handthee external environment including the industry related external forces has also a major effectson companies activities. The company selecte for the strategic analysis is one of the majorplayer in the automotive industry. Tesla motors started their business in 2003 as a US basedcompany. The Tesla was specialize in manufacturing in car and their components. the companyalso producing battery charging equipmentS. The Tesla to accelerated the worlds transitionsustainable transport.Task 1P1. The key Drivers of Innovation Contributing to the Success of Tesla :The innovation is important of every department in the business, in order for it evolveand grow. And while there is no simple switch to turn innovation on and off. The ability tobusiness value through innovation is critical success drivers for most organization. The marketthat we are operate in provide opportunity and risk form innovation perspective as they arerapidly changing. The Tesla motors having extra ordinary run in present year but the ELONMUSK believe that the secretes of Tesla lies its know how charismatic co-founder and a little bitof luck (Ozorhon, and Oral, 2016). The Tesla has been able to do things has no company doneor could do, virtue of being in the right place and the right time. That ability had not benefitedthe company but there share holder also. Following are the several key drivers of innovation contributing to the success of Tesla:Technology- Technology of Tesla's is more good then other company. Other carcompanies can adopts Tesla technologies for example- Daimler uses Tesla's batterypacks, Mercedes-Benz uses a Tesla power train, Toyota uses Tesla's motors and the thosegeneral motors uses Tesla's moves. The Tesla models can achieve more awards for theretechnology. The Tesla uses latest technologies in there company and this is a most maindrivers of Tesla's success. Tesla technologies are always based on latest trends, those are1

the most expensive car where the latest technologies uses(Talukder., 2016). Those carsare unique and the best quality designed.Managing creativity- when our team member comes with idea and express it to manger,this process of acknowledgement and rewards is crucial to further information. If persongive there idea's individually then they keep recognize them for knowledge theydefinitely got success. The Tesla also remains innovation in there field. The Tesla motorsare always worked in a team and all the team members are share there idea's and makesuccess of the company. Tesla is become popular about their creativity and managing allthe working of staff.Monopoly- The Tesla started a tiny supermarket for sports car and they sale car in cheapprices in the supermarket (Perry-Smith, and Mannucci, 2017). The Tesla has contributethere support to open super market, those market have lot models of sports car 's. thepeople who purchase the car from their The Tesla provide different kinds of deals tothose people. Tesla monopoly is that they can achieve there goals in smaller to biggerplatform. Team- In the organization the team work is the advanced benefit of any organization, allthe employees works in a team. This is the most important key drivers of success. In theinnovation all the team members are share there innovation ideas and implement theminto the work (Love, and Roper, 2015). Tesla's employees also worked in the team,although the Tesla CEO also share there thoughts to other employees and also motivate tothe employees. Distribution- Distribution is the techniques where the person distribute there business into the other companies or other countries. This involve that company become larger andthere business increase in big platform. Distribution is also a key drivers of success in anyorganization (Bossle., 2016). In the Tesla motors they fight to keep open in their stores insome other country like New Jersey, New york, Ohio etc. Tesla's up-front costs arehigher then other auto-makers, because of change is business model with no leadershipnetworks, but it affords control over the customers experience, strengtheners. Tesla'sbrand and save the company money in the long run. Durability- Tesla has taking the automotive world by storm, gaining consumer,mediaand investor praise for how it operates, and competition has taken notice (Mazzucato.,2

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