Contemporary Issues in Strategy and Entrepreneurship

Contemporary
Issues in Strategy
and
Entrepreneurship

Table of Contents
INTRODUCTION................................................................................................3
MAIN BODY .....................................................................................................3
The business concept...............................................................................3
The entrepreneurial marketing strategy .................................................4
Business Risks and strategic options........................................................5
Business Operations.................................................................................6
Financial Plan...........................................................................................8
CONCLUSION..................................................................................................10
REFERENCE....................................................................................................11

INTRODUCTION
Business is defined as the legal entity which is engaged in different
industrial, commercial and professional activities with the objective of
attaining desirable profits. It is defined as the efforts as well as activities of
an individual and group members who are involve in producing goods and
services for profit purpose. There are various contemporary issues are faced
by the business, so business develop various strategies to deal with these
challenges in efficient manner (Lounsbury and Glynn, 2019). In this report a
new venture named Affordable construction Inc. is taken which is involved in
developing affordable houses in UK through implementing innovative ideas.
In this report business concept, entrepreneurial marketing strategy, business
risk and strategic options for removing them are mentioned. Furthermore,
resources that are required for business and plans to acquire these resources
as well as financial plan for housing project are covered in this project report.
MAIN BODY
The business concept
Outline ambitious and enterprising business venture for developing
affordable houses in the UK:
Concept of business: The business is based on the concept of
building houses in UK that have all digital aspects and modular equipment
that differentiates them from other organizations which are dealing in same
industry. The main objective of starting new venture is to provide unique and
modern houses to young and adult customers at affordable prices (Martinez
Dy, Martin and Marlow, 2018). Organization uses latest technologies such as
construction robots, modular construction equipment as well as drones that
enable organization to build luxurious and modular houses at affordable
prices because use of these things enable business to reduce cost and
enhance the efficiency of overall construction project.
Clearly highlight the uniqueness of business idea

Affordable construction Inc. in involved in the operations of building
houses. Organization build houses that have all digital aspects that enable
company to attract wide customers base. In these houses adjustable
furniture are established that cover less space which is the requirement of
modern generation. There are latest technologies and equipment such as
construction robots, drones and various modular construction equipment are
used by organization that reduces operational cost as well as enable
organization to complete construction work on time with great efficiency.
These ideas make houses unique than others and make differentiated
positioning in market.
The entrepreneurial marketing strategy
Identify a market segment and target audience of business:
Market segment is defined as the process of subdividing whole market
into small segments on the bases of their similar characteristics and
preferences. Affordable construction Inc. conducts market research and
divide market in smaller parts on the bases of behavioral and demographic
characteristics. Respective organization targets young and adult generation
of UK through providing them affordable houses with various facilities
(Miocevic and Morgan, 2018). Through research organization identifies
needs, demands and preferences of these target customers and develop
plan to build houses accordingly that enhances organizational brand value
and attract more customer base.
Value proposition:
Value proposition is defied as the promises of organization to to
deliver, communicate as well as acknowledge value to its customers. It is the
part of overall organizational marketing strategy. It facilitates business
through provide declaration of intend as well as statement that introduces
business brand to customers through telling them about their business
operations. There are various schemes are developed in the project that
supports the target audience to find house according to their demands