Understanding Business Strategy: A Case Study of Lego Company

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Added on 2022/12/05

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This report provides an in-depth analysis of the business strategy of Lego Company, including evaluation of the external environment, internal environment analysis, and strategic fit. It explores various strategies such as PESTLE and Porter's Five Forces theory for better understanding of competitive advantage. The report also includes a discussion on GSK value chain and VIRO model. The case study focuses on Lego Company, a private company based in Billund, Denmark, known for producing plastic toys and other related products. It analyzes the company's strategies and their impact on its growth and success in the market.

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Understanding Business Strategy: A Case Study of Lego Company

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