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Strategy Report on John Smedley

   

Added on  2021-02-20

14 Pages3830 Words39 Views
Leadership ManagementProfessional DevelopmentPolitical Science
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STRATEGY
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EXECUTIVE SUMMARYFrom the report it has been summarises that entrepreneurial strategy is the planning which isused by company in order to set goals and achieve objectives of company. It that helps tounderstand needs of business enterprises and emphasis on to complete them. it involves varietyof business who understand what customer wants and it can be satisfied.This report is about John Smedley that is a small size company of fashion, providesdifferent types of products. BCG matrix helps to define growth and market share of company.Porter five forces defines competitive environment and benefits to expand business.This report emphasis on different concept such as different types of strategy, macro andmicro environment analysis and recommendation about strategy that are feasible for company.
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1a. Evaluation of range of entrepreneurial strategies.....................................................................1b. Organisational strategic situation analysis and development of objectives.............................6c. Implementation of strategy......................................................................................................8d. Recommendations and conclusion...........................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONStrategy refers to the action which are taken by an individual with the aim to attain theirobjectives (Baylis, Wirtz and Gray, 2018). Entrepreneurial strategy are the means by whichbusiness entrepreneurs establishes as well as re establishes relationships with businessenvironment. Using such strategy, an entrepreneur develops and implements new idea or productwith the aim to attain beneficiary outcomes in competitive market. Main objectives ofimplementation of entrepreneurial strategy is to attain entrepreneurial goals within short timelimit by delivering innovative products or services in dynamic market. To understand the conceptof strategy, John Smedley is selected. The chosen enterprise performs operations at small andmedium scale in fashion industry and is situated at Matlock United Kingdom.The report includes range of entrepreneurial strategies that can be used by small mediumenterprises to develop their situations. It further includes situational analysis of strategicsituations along with set of objectives. Further, a implementation of strategy along with fewrecommendations are presented in the report. MAIN BODYa. Evaluation of range of entrepreneurial strategies.Entrepreneurial strategy are building blocks that helps any organisation to attainadvantages by providing distinctive products to the market. These strategies helps small alongwith medium sized enterprises in identification of key business requirement and establishingnames for the brand as well as finding alternatives of various strategies and making finaldecision to implement the effective strategy that will result in beneficiary advantages. In thecompetitive world, various strategies are formulated by the managers of small and medium sizebusiness to enhance effectiveness of employees efficiency in such manner that leads towardsattaining organisational goals in effective manner (Cecchin, 2018). There are various range ofentrepreneurial strategies which are implemented by the entrepreneurs to increase satisfaction ofcustomers by delivering innovate as well as demanded products or services. Some of theentrepreneurial strategies that can be adopted by managers of John Smedley are as follows:BCG Matrix:It is used to evaluate potentiality as well as competitive position ofbusiness (BCG Matrix. 2018). With the help of such matrix, managers of John Smedley cancategorise the portfolio of business into distinct categories such as industry attractiveness and1
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