The Fisher And Paykel Healthcare

Running head: STRATEGY FOR FISHER AND PAYKEL HEALTHCARE
Strategy for Fisher and Paykel Healthcare
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STRATEGY FOR FISHER AND PAYKEL HEALTHCARE1
Strategy for expansion of Fisher and Paykel Healthcare
Fisher and Paykel Healthcare can make partnership with Baxter Healthcare in
Australia that can help them in expanding their presence in the international domain
(Fphcare.com., 2018). It can help the company with the necessary information that can help
them in understanding the potential risks in relation to internationalisation. Baxter Healthcare
has been a leader in the arena of healthcare for the last 80 years in Australia and it would help
Fisher and Paykel about the conditions prevailing in the market of Australia
(Baxterhealthcare.com.au., 2018). Australia has a strong economy as compared to New
Zealand and the partnership would help them in earning more revenue for the company. The
partnership would be able to help Fisher and Paykel Healthcare in getting access to the new
talent pool that will be able to help the company in the designing of innovative products
pertaining to respiratory care. The managers in Australia do not think themselves to be
superior from their colleagues and they do not have authoritative management style. New
Zealand on the other hand has a culture that is disciplinarian and task-oriented. The strategy
of international expansion in Australia for Fisher and Paykel Healthcare will hence raise
issues related to the manner of administration.
The expansion in the foreign market of Australia will be able to support the vision of
Fisher and Paykel Healthcare that wants to emerge as a leading manufacturer in relation to
healthcare products throughout the world. Fisher and Paykel Healthcare wants to improve the
lives of the patients and the partnership would be able to equip them with the resources that
will be able to help them in providing quality care to the patients. The project of expanding
into Australia would align with that of the vision of the company and help in increasing the
productivity of Fisher and Paykel Healthcare. The international talent would be able to
improve the aspect of innovation output of the company. The international expansion of
Fisher and Paykel Healthcare would help in providing the company with competitive
advantage that can help them in rising above the competitors (Iyer et al., 2015). It would be
able to help the company in building of strong brand awareness with the consumers. The
global expansion of Fisher and Paykel Healthcare would help the company in getting access
to the new technologies along with industry operations that would help in improving the
operations of their company. It would help in ensuring the sustainability of the company in
the world market.