Strategy and Innovation 5 Running Head: Virgin Group
Added on 2020-05-28
10 Pages2877 Words243 Views
Running Head: Strategy and Innovation 1Case Study Analysis of Virgin Group
Strategy and Innovation 2ContentsOverview..........................................................................................................................................3Answer 1: Resources and Capabilities............................................................................................3Resources.....................................................................................................................................3Capabilities...................................................................................................................................4Answer 2: Divestment.....................................................................................................................5Criteria.........................................................................................................................................6Answer 3: Recommendations for changes......................................................................................6Conclusion.......................................................................................................................................8References........................................................................................................................................9
Strategy and Innovation 3Overview In the current era of globalized business, both large as well as small companies are tryingto survive with their business in the market by various strategic transformations. Theinternational market is highly competitive now due to globalization and now, companies areadopting the most popular strategy i.e. business consolidation. Some companies take consider ituseful for the sustainability of the business in the market. As the result, various companies aregoing by one form of reorganization and restructuring or the other in order to stay competitive inthe international market and attain the organizational objectives (Nicolini, 2012). Based on thegiven case study, Virgin Group is now expanding and developing new business with the capitalvalue and cash flows which enable the company to achieve the ultimate goals as contrasting tounite the resources and profits of the group with the accounting profits. This report basicallyattempts to answers the questions of the case study in terms of the structure, management andoperations and resources and capabilities of Virgin Group of companies. Answer 1: Resources and Capabilities Resources Resources can be described as the productive assets owned by the company. Basically,resources can be divided into three catagories i.e. tangible, intangible, and human resources.Along with this, capabilities refer to the ability of the company to perform its businessoperations. In case of Virgin Group, there are various resources which are identified. Tangible resources-In terms of tangible resources, there are no consolidated accounts for the group and thefinancial position of the group is still questioned. It is observed that Virgin Group focuses on thelong term capital growth rather than short-term income and investment which are commonwithin the Group. It reveals that the financial resources of Virgin Group are strong (Grant &Jordan, 2012). Intangible resources-
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