Walmart's Strategy Management: Cost Leadership, Generic and Grand Strategies

RUNNING HEAD: STRATEGY MANAGEMENT
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Strategy
Management

STRATEGY MANAGEMENT 1
Table of Contents
Introduction...................................................................................................................2
Strategically Framework...............................................................................................2
Objectives..................................................................................................................3
Generic Strategies.....................................................................................................4
Grand Strategies.......................................................................................................4
SMART Tool..............................................................................................................4
Conclusions..................................................................................................................5
Bibliography..................................................................................................................6

STRATEGY MANAGEMENT 2
Introduction
Walmart is an American multinational retail corporation which is operating its
worldwide chain of hypermarkets and grocery stores in Arkansas and Bentonville. In
1945, the famous businessman J.C Penney as an employee brought a small branch
of Ben Franklin stores from named brothers as Butler. Their main primary focus is on
achieving the main target of the customer and assists in selling their products at
lower prices to achieve a higher volume of sales at lowest profit margins, and this is
the best technique they have used in their growth strategy in the overall
organizations (Walmart , 2019).
Walmart is the biggest organizations by income in the US as per the Fortune
Global 500 list in 2017 and these results in real private employers across the whole
globe with its 2.3 representatives. The organization was established in 1962 by Sam
Walton and in recent years it develops their stores globally in 28 nations which are
working under 59 district names. The main secret of gaining the interest of the
customers is to think and make the product with the perception of the customers and
play as best retailers in the hearts of the employees and consumers (Walmart,
2019)
Walmart business strategy is to provide their products at the best prices on an
everyday basis and it is the main philosophy of the company. Walmart pursues cost
leadership strategy of the business that enables the economies of scale in deriving
the company in extent significantly. The business is successful because they provide
good quality of merchandise to their customers, lowest possible prices,
knowledgeable services, convenient hours and pleasant shopping experiences
(Walton, 2019).
Walmart opened Supermercado de Walmart exclusive locations to the
appealing communities to Hispanic communities in the United States. Walmart is a
multidivisional structure of form and operates its business in a cooperative form.
Walmart owns its operating activities in many divisional channels as Sam Club,
Walmart.com and Walmart U.S, International. It is a publically traded company and
controlled by the Walton family (Kumari & Tewari, 2018).
Strategically Framework
Walmart uses a systematic tool in its business strategies and adapts
competitive advantages in experiencing great success. There are various short term
strategies that are adopted by Walmart organizations to reach the goals and targets
of long term strategically frameworks. Short term strategies are the framework to
achieve common strategies which are adopted by Walmart for growing in their long
term strategically frameworks for longer period of time. Some of them are followed
(Walmart , 2019).