Strategy Management Assignment

MANAGEMENT
STRATEGY

Table of Contents
PART 1-1. INTRODUCTION.........................................................................................................3
2. MARKETING ANALYSIS.........................................................................................................3
2.1. Competitors.....................................................................................................................3
2.2 Geography and Technology.............................................................................................3
2.3 Buyers preferences and Market Segmentation.................................................................4
2.4 Sub Strategies groups in mobile industry.........................................................................4
2.5 Market Share....................................................................................................................6
2.6 Porter five forces model...................................................................................................7
2.7 Pestle analysis...................................................................................................................8
2.8 Competitive Advantage....................................................................................................1
3. Critical analysis of Marketing expenditure..................................................................................7
3.1. MARKETING EXPENSES............................................................................................9
3.2. PERCENTAGE SHARE OF MARKETING EXPENDITURE ON YEARLY BASIS 10
3.3. REVENUE AMOUNT..................................................................................................11
3.4. PERCENTAGE OF REVENUE DESCRIPTION ON YEARLY BASIS....................12
4. Recommendations......................................................................................................................13
PART 2- Stakeholder Report.........................................................................................................15

PART 1-1. INTRODUCTION
The Navy company is a company based on United States of America. The company is
telecommunication company. Navy is successfully operating their business activities for more
than 8 years. The organisation has faced ups and downs in their performance in the competitive
market of United States. This is report is based on the marketing and the business strategies of
the company Navy. This file will highlight about the market analysis. Along with this, the report
will also focus on the competitive advantages. The report will also discuss the outsourcing
manufacturing. Lastly the report will make recommendation for better performance for future.
2. MARKETING ANALYSIS
Following approaches are used to do proper marketing analysis.
2.1. Competitors
Competitors are those organisations which practice their business in the same sector and target
the customers with same specification (Daft and Marcic, 2016). These business affects the
business activities of the Navy. The Competitor of Navy are -
 The Innovator's
 Red
 Blue
 Leaders
 Grey
 Ochre
 Pink
 Yellow
2.2 Geography and Technology
The Mobile for company target these countries geographically are -
 United States of America
 Asia
 Europe
The demand in the international market has variation. The demand of techniques differ from time
to time in different countries. Due to increase in demand in the international market and the
regular innovating in the technology it is clear that the market of these countries are not stable,
which means the market of these country are still at growing stage(fig. 1). The demand in

different countries are inclining and declining at different time moreover the demand in tech 1 in
also incline and decline at different time, which clearly indicates that the consumers will be more
attracted towards better technology in the future.
(Figure. 1 Total Global Demand by Region and Tech)
2.3 Buyers preferences and Market Segmentation
The analysis of consumer demands helps the company to identify potential of products feature
and specification and the customers will to pay for different featured product along with this the
competitive position in the market.
Consumer behavior was different in every country. This is the main reason behind the
Segmentation strategy of company. In Europe and United States of America people are more
attracted toward the advance and better technology however in people in Asia are more
sensitivity towards the price of the products. Therefore, company sells their products in low price
there.
2.4 Sub Strategies groups in mobile industry
It is the aspect in which positioning of the products are done by the company in the
market. Positioning is a strategy, in which company develop a reputation of their brand and
products in front of the customers and attract the customers to purchase their products by using
their brand image (Christopher, 2016). Navy is a company which spends lot of money in
research and development. It helps to company to position their products as advance technique
products.
R1 R2 R3 R4 R5 R6 R7 R8
0
1000
2000
3000
4000
5000
6000
7000
Tech 1
Tech 2
Tech 3
Tech 4
Total
R1 R2 R3 R4 R5 R6 R7 R8
0
1000
2000
3000
4000
5000
6000
7000
USA
Asia
Europe
Total

Figure 2 Resource and Developing of companies in different years
THE INNOVATOR'S Red Blue Leaders Grey Ochre Pink Navy Yellow
Year 1 295,250 230,000 25,000 0 215,000 0 0 0 0
Year 2 614,223 0 0 282,858 0 0 0 48,598 0
Year 3 254,356 0 0 0 0 0 0 51,000 0
Year 4 827,339 403,500 195,000 0 0 0 0 49,000 0
Year 5 226,122 7,400 2,330,000 0 0 0 0 0 0
Year 6 300,000 145,000 351,000 1,279,179 0 1,230,000 0 1,255,812 0
Year 7 149,593 701,821 24,000 846,700 775,000 354,000 0 51,785 0
Year 8 94,593 150,000 0 133,000 334,000 347,160 927,300 52,700 0
Total 2,761,476 1,637,721 2,925,000 2,541,737 1,324,000 1,931,160 927,300 1,508,895 0
Table 1. The research and developing of Firm across the years.
The rival companies of Navy also spends huge amount of money on research and
development. From the above table it has been clear that almost every company spends lot of
money of R&D activities every year whereas the Navy company is spending required amount on
research and development. This proper management of financial resource in R&D activities
helps the company to gain competitive advantages.

2.5 Market Share
Figure 2. Market-share of the companies in different years.
It has been clearly indicated that the company Navy has maintained their market share in
the competitive market internationally. The market share of the company has incline and decline
across years. The market share of the company has decline dramatically in last year. Highest
market-share of the company was 12.68 percentage in the first year and the lowest was 5.05
percentage.
THE INNOVATOR'S Red Blue Leaders Grey Ochre Pink Navy Yellow
Year 1 12.68 11.42 10.16 13.85 13.28 13.28 12.68 12.68 0.00
Year 2 17.50 9.78 8.60 17.83 11.48 11.48 11.36 11.97 0.00
Year 3 18.59 8.56 9.22 17.74 9.58 9.58 9.54 10.05 7.15
Year 4 16.88 17.90 4.90 18.98 8.26 8.26 8.25 8.83 7.74
Year 5 15.91 18.29 3.76 17.97 8.73 8.73 8.73 9.29 8.60
Year 6 15.21 25.80 4.76 16.55 7.57 7.57 7.29 7.95 7.29
Year 7 11.37 29.48 12.36 11.10 7.26 7.15 6.89 7.48 6.89
Year 8 25.63 22.02 17.13 11.28 7.15 0.22 4.91 5.05 6.62
Table 2. Market-share of firms in various years.