Strategy of Adaptation and Standardisation Assignment
Added on 2020-12-30
22 Pages1209 Words304 Views
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Slide 1Global Marketing
Slide 2INTRODUCTIONSellingaproductinternationallyisknownasglobalmarketing.Butitismorethansellingaproductglobally.Itistheprocessofplanning,creating,placingandpromotingtheproductintheinternationalmarket.Globalmarketingistheexportofgoodsandservicesintoanothercountry.Theadvantagesofglobalmarketingare;lowermarketingcost,helpstoestablishrelationshipoutsideofthepoliticalarea,consistencyinbrandimageandsoon.It also has some disadvantages such as, difference inconsumer needs and wants, difference in brand andproduct development, differences in the legalenvironment, etc. this report will cover the significancestrategy of adaptation and standardisation.
Slide 3CONT..Exploratoryresearchdealswithidentifyingthequalityoftheproblemandtherelatedvariables.Descriptiveresearch,focusonthestatementofthevariablesintheproblemarea.Consumerstudies,marketanalysis,productusage,sales,mediaresearchandpricinganalysisareitsexample.Casualresearch,specifythenatureofthefunctionalrelationshipbetweentwoormorechangesintheproblemmodel.FMCG are those products that can be sold be seller at considerable low cost. Non durable goods such as package foods, beverages, toiletries and many other consumables. Some FMCGs such as nonveg, fruits and vegetables, dairy products and baked food are highly perishable (Al‐Khatib, Al‐Habib, M.I., Bogari and Salamah, 2016). Exploratory research deals with identifying the quality of the problem and the related variables. It is characterisedby the high degree of flexibility, and it depends upon the secondary data.
Slide 41.1 Significance of Adoption Vs Standardisation ■Globalmarketingistheprocessofcreating,planning,placingandboostingtheproductintheinternationalmarket.■Globalmarketingistheexportofgoodsandservicesintoanothercountry.■Theadvantagesofglobalmarketingare;lowermarketingcost,helpstoestablishrelationshipoutsideofthepoliticalarea,consistencyinbrandimageandsoon. International marketing research is the accumulation,design, recording, analysis, representation and reportingof information
Slide 5CONT..■Exploratoryresearchdealswithidentifyingthequalityoftheproblemandtherelatedvariables.■Descriptiveresearch,focusonthestatementofthevariablesintheproblemarea.Consumerstudies,marketanalysis,productusage,sales,mediaresearchandpricinganalysisareitsexample.■Casualresearch,specifythenatureofthefunctionalrelationshipbetweentwoormorechangesintheproblemmodel.FMCG are those products that can be sold be seller atconsiderable low cost. Non durable goods such aspackage foods, beverages, toiletries and many otherconsumables. Some FMCGs such as nonveg, fruits andvegetables, dairy products and baked food are highlyperishable (Al‐Khatib, Al‐Habib, M.I., Bogari andSalamah, 2016). Exploratory research deals with identifying the quality ofthe problem and the related variables. It is characterisedby the high degree of flexibility, and it depends uponthe secondary data.
Slide 6CONT..■Adaptationisthechangeinthestructural,functionalandbehavioralattributesofanorganizationforsurvivalandtocopeupwiththeexistingenvironmentalconditions.■Itallowsindividualtoadapttodifferentenvironmentalsituationsforsurvival.Adaptation is essential to survive and move ahead in theglobal market. The ability to adapt to people, situationsand surroundings provides greater opportunities.Standardisation is the process of developing technicalmodular based on the agreement of different partiessuch as firms, interest groups, standardizedorganisation. Global standardisation can be defined asan approach of applying universal marketing globally.In this, marketers use same set of strategy for all themarkets in order to ensure the standardisation.
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