Strategy of Sustainable Success

Strategy of sustainable
success

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The strategy of sustainable success is most essential for the companies who are dealing in
the international market in most of the countries. Lots of emergent changes must be
implementing by them with the help of effective strategy for enlarging its business activity
within country and other parts as well. It is not easy to established international market as whole
scenario gets change and different from domestic market (Kamboj, 2017). The consumer
preference, supplier, marketing strategy, supply chain management, operations, trade rules of
government are much different that is why it is hard to survive in the international market
without implanting any appropriate sustainable strategy. The chosen case study based on IKEA
multinational conglomerate company founded in 1943. The report combines of strategy of
sustainable success.
MAIN BODY
For going international IKEA has adopted many types of sustainable strategy for growth
and long term survival in competitive market in other parts world. While it has to face lots
of key issues while enlarging its international business expansion because not each strategy
fit to one country specific. IKEA company found some interest in parts of Indian market due
to increasing number of growth chance. In indicial days Company has to regularise its
business expansion with local partner. But after changing policy of government it operate
whole business cycle on their own. By this emergent growth as well as opportunity has been
seen in the market.
IKEA adopted multi- domestic strategy in the parts of India for its international market.
They invested in retail business so that new store gets opened with the mission of affordable
range product. In starting days it focus upon Hyderabad and provides Indianised Swedish
experience of retail. The self assembly unusual facilitates in parts of India. They introduced
dining room furniture (Charter, 2017). Company mainly focus on delivering low price
product due to low income level of consumer. For this it has to train most of the employee in
particularly furniture assembly. It mainly concerns with the adoption of local taste so that
maximum lead generation lead. They adopted cost feature in small parts with major
adaptation. The motivation level for going in international strategy of company is
organisational, environmental factor. The organisational factor combines of management