This article discusses the Change the Story Framework, a strategic initiative aimed at reducing violence against women and children. It provides background information on the prevalence of violence against women globally and in Australia, and highlights the importance of addressing gender inequality as a primary driver of violence. The article also explores the theoretical justification for the initiative, which is based on the Public Value Model and the concept of coproduction. Overall, the Change the Story Framework aims to create a safe and respectful community for women and children by changing attitudes, behaviors, and societal norms.