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Strategic Planning Assignment Sample

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Added on  2021-04-17

Strategic Planning Assignment Sample

   Added on 2021-04-17

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Running head: CORPORATE STRATEGY AND PLANNING0Corporate Strategy andPlanning
Strategic Planning Assignment Sample_1
CORPORATE STRATEGY AND PLANNING1Table of ContentsIntroduction................................................................................................................................2Task 1.........................................................................................................................................2Introduction to the organization.............................................................................................2Task 2.........................................................................................................................................3International expansion..........................................................................................................3SWOT Analysis.....................................................................................................................4CAGE Framework.................................................................................................................5Key Trends.............................................................................................................................6Conclusion..................................................................................................................................7References..................................................................................................................................8
Strategic Planning Assignment Sample_2
CORPORATE STRATEGY AND PLANNING2IntroductionIn the present business environment, it can be seen that there are many companies thatare planning for expansion (Wheelen & Hunger, 2011). It has become essential for thecompanies to make sure that they have effective strategies to make sure that is expansiondoes not fail (Griffin & Pustay, 2012). Apart from this they also need to understand theinternal and external environment of the countries in which they are expanding (Lasserre,2017). This report highlights the vision mission of the company as well as the environmentpresent in the country in which company wants to make its expansion.Task 1Introduction to the organisationCosmos Transportation and Logistics Company is one of the best performingcompany in the USA. It is operational in the industry of multinational package delivery andtransportation. It is operational in among 100 nations and is planning to expand its business inthe countries like Australia and New Zealand. It delivers its product in more than 200 nationswith the help of its other partners in many countries. It is having approximately 280,000staffs in all around the world. This company is known for its fast delivery services anywherein the world. It is planning to expand its business in the new emerging market where they canface competition from local companies as well as the bigger firms like FedEx.Vision of the companyTo maintain a financially strong firm with larger employee ownership that provideslong-term competitive returns to their shareholders.Mission of the companyTo expand their global business by serving the logistics and transportationrequirements of consumers, providing excellence and values in all that they do.To inspire their workers and partners of business to perform their best, offeringopportunities for their personal success and development.
Strategic Planning Assignment Sample_3

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