Strategic Planning for Brook: Models, Techniques, and Implementation

Strategic
Planning

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Task 1 PPT.......................................................................................................................................1
Task 2...............................................................................................................................................1
3.1 Modelling tools to develop strategic options.........................................................................1
3.2 Develop a comparative understanding...................................................................................2
3.3 Create options to form the basis............................................................................................2
Task 4...............................................................................................................................................3
4.1 Strategy plan that ensures appropriate participation from all stakeholders of an
organization.................................................................................................................................3
4.2 Criteria for reviewing potential options for a strategy plan...................................................4
4.3 Agreed strategy plan that includes resource implication.......................................................4
Task 5...............................................................................................................................................5
5.1 Comparing the organizational values....................................................................................5
5.2 Mission and vision for the organization................................................................................6
5.3 Future Management objectives for the company...................................................................6
5.4 Measures to evaluate a strategic plan....................................................................................7
Task 6...............................................................................................................................................7
6.1 Scheduling for implementation a strategy plan in an organization.......................................7
6.2 Appropriate dissemination processes....................................................................................8
6.3 Monitoring and evaluation system for implementation of strategy plan...............................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

INTRODUCTION
Today, the corporate world requires comprehensive collection of efforts to coordinate
between the vision, mission and strategy of an organization with the resources available to it.
Strategic Planning a management activity focuses on establishing targets and strengthening
operations required, ensuring that the employees and stakeholders work towards the set
objectives and frame agreements for intended outcomes. It helps to adjust the organization's
proceedings according to the changing environment. Here the report investigates how strategic
planning models and techniques supports the organizational objectives of Brook, a voluntary
social group providing free and confidential sexual health services to the young people up to age
of 25 in UK.
Task 1 PPT
Attached
Task 2
3.1 Modelling tools to develop strategic options
Please add 1mintzberg’s strategies –deliberate and emergent (market response strategy)
Or product portfolio or strategic alliance; merger; acquisition (expansion strategy)
Brook can adopt different types of models in order to develop strategic options.
Ansoff Matrix
 Market penetration – In this option company seeks to achieve growth with existing
services in the existing market segments. Brook can increase its market share by
widening the range of its sexual health services (Alon, Jaffe and Vianelli, 2012).
 Product development – By using this strategy company develops new products which are
targeted to its existing market segments. Under this option, Brook can develop new
services for its young age customers.
 Market development – With this option, company seeks to achieve growth by targeting
its existing products to new market segments. Company can make efforts to identify new
markets for instance Europe, for its sexual health services (McLoughlin and Aaker,
2010).
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 Diversification – Brook can also adopt differentiation strategy under which new health
service can be given to the customers apart from the sex health services
Gap Analysis
Brook can make use of Gap analysis technique for comparing the actual performance
with the desired performance. It will help in determining the real potential of the company. It is
planning to establish a Steering Group consisting of five centres (Terpstra, Foley and Sarathy,
2012). Hence performance of each centre can be measured after establishing performance
standards. It will help in finding out the gapes in the performance of each centre.
Mintzberg model
Mintzberg model can be used in order to develop a strategic option. According to him,
there are 5Ps of the strategy and each of them is a different approach to strategy. These are as
follows:
Plan – Planning is something which comes naturally to the people. It is an essential part of the
strategy formulation process.
Ploy – It is about analysing the strength of the competitors. This is where the strategy can be a
ploy as well as a plan.
Pattern - It states that a consistent and successful approach of doing the business can be
developed into a strategy.
Position – It states that how the company position itself into the market. The Brook can decide
what is fit between the environment and itself and accordingly a sustainable competitive
advantage can be developed.
Perspective – Under this approach, Brook can make choices about its strategy by relying heavily
on its culture.
3.2 Develop a comparative understanding
apply any 2 from these
.benchmarking
.industry analysis
.Niche market
.porter five forces
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