Strategic Planning for Brook in UK Healthcare Market

STRATEGIC PLANNING
STUDENT NAME: ?

INTRODUCTION
The present report describes the external environment of United
King which affect Brook firm. It monitors present business plans
and strategies of corporation in the nation. Further, it also discusses
the options for strategic planning.

1.1 Value of external factors

External factors are important to develop effective strategy
for Brook in UK. They contribute appropriate role for the
firm to monitor conditions of market. Social, political,
legal as well as environmental factors help in developing
systematic planning in the organisation.
Explain why each of these external factors is important?
 Social- Lifestyle, moods preference and wants of the customers are important. They are those determinants that
help Brook in designing its product.
 Political- The policies and ideology of the political parties affect business prospect. It is important for every
organization to understand the political implications of any strategy formulated.
 Legal- These are the laws and regulations created by the legal framework of the organisation. Brook has to adhere
and comply with these while making any policy or strategy in order to achieve the goals and objectives of the
organisation.
 Environmental- The restrictions top waste or overuse energy is the biggest concern. It is important to analyse the
environment before strategy formulation.

1.2 Needs and expectation of stakeholders

Stakeholders have many needs and expectations from the
firm. Organization holds many associates like
customers, government, suppliers well as staff
members.
There are many associates like
Consumers- Mainly young people
Government- Taxes and legal guidance