South Korean Company

Running Head: Competitive advantage
Competitive
advantage

Competitive advantage 1
Contents
Samsung...........................................................................................................................................1
Strategy of Samsung electronics..................................................................................................1
Business model of Samsung........................................................................................................2
CAGE framework of Samsung....................................................................................................2
Microsoft..........................................................................................................................................3
Strategy of Microsoft...................................................................................................................3
Business model of Microsoft.......................................................................................................4
CAGE framework of Microsoft...................................................................................................4
References........................................................................................................................................6

Competitive advantage 2
Samsung
Samsung was consolidated in 1938 as a South Korean global organization. The company is the
largest manufacturer of mobile phones and smart cells. In July 2017, the market value of the
Samsung electronics rises by the US $316 billion after overtaking Intel group. The company is a
major manufacturer of electronic components such as lithium-ion batteries, chips, and flash
memory. The purpose behind choosing Samsung electronics is that the organization is world's
second largest information technology company after Apple. Samsung electronics has operations
internationally and domestically.
Strategy of Samsung electronics
The company strategy that focuses on manufacturing of lithium-ion batteries. The company is a
leader in major innovations in the electronics which provide a wide array of ground breaking
products. In total company consist of 6 design labs that focus on continuous technological
advancements (Lawaspect, 2017). This makes their product popular in the market. Technology
advancement need amount to be spend. Company spends more than 6 billion dollars annually on
product research. The strategy of the company is to deliver high-quality product along with the
innovative design and patterns. The company always try to bring innovation in the product they
are providing to the customer. This helps in attracting the customer and enhancing the customer
experience (Michell, 2010).