Strategy and Structure in International Multi-Business Groups

Business Strategy _Assessment 2_ Journal Article Review Template
Title of the Article Strategy and Structure in International Multi-Business Groups.
Looking beyond Global integration – local responsiveness
Date of Publication/Volume and
Issue Date – 2015, Volume – 45(4)
Author/s Names Pierre Romelaer and Hanane Beddi
Purpose: What does the article
set
out to do? In other words what is
the objective of the author?
The main aim of the article is to analyse the perspective of global integration or local responsiveness. This
perspective has been used for a long time for the purpose of understanding the various models which are related to
the literature on different multinational organizations. The demands and the issues that the organizations need to
deal with are discussed in the article.
Theory: Does the article use any
theoretical framework related to
Business Strategy? If yes, explain
the framework briefly. What are
the strengths and weakness of
the
framework?
The M-Form organizational structure is discussed for the purpose of analysis of the strategic decisions of the
organizations. The various models that are used by MNCs are analysed in the article in detail. The different types
of firms that operate in the current business environment are analysed in the article.