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(PDF) External and Internal Environment Analysis of Professional

   

Added on  2021-02-19

18 Pages2233 Words28 Views
STRATEGY

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1PART 1............................................................................................................................................1INTERNAL ANALYSIS ............................................................................................................1Value chain analyses: -....................................................................................................................1EXTERNAL ANALYSIS ...........................................................................................................3Competitors:.................................................................................................................................3Geography and technology..........................................................................................................3Sub strategic group in the phone industry....................................................................................4PESTLE Analysis........................................................................................................................6Critical analysis of Investment in R&D.......................................................................................8RECOMMENDATION.................................................................................................................10PART 2..........................................................................................................................................12Stakeholder analysis...................................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTION This current report will be analysing the data from Ceism simulation game by takingProfessional as leading company in mobile phone manufacturing industry (Jaligot and et.al.,2016). There are many competitors of firm like blue, grey, innovators and many more that areoperating into same market that of USA, Asia and Europe. The report will include external and internal environment analysis of Professional. Thereport further will explain Porter five force and Pestle analysis which describe the firm’s currentand future situation as well. it will also discuss about stakeholder analysis and furtherrecommending firm with what should it do in future.PART 1INTERNAL ANALYSIS Value chain analyses: -It is a process in which various business activities are classified into primary andsecondary activities (El-Sayed, Dickson and El-Naggar, 2015). Further their contribution isanalysed towards the value creation. These activities are as follows: -Primary activities: - These activities are involved to convert input into output and distribute the products inmarket with different distribution activities.Inbound logistics: - Professional is involve in different primary activities like inboundlogistics that includes activities like receiving the raw materials, storing them for furtheruse and also distributing it so that goods and services are available for differentoperations of the business. Operations: - This activity in the company professional includes transfer of raw materialand completing it into a final product that is ready to be sold in market(Jaligot and et.al.,2016). Professional is a manufacturing company that is the reason it includes activitieslike machining, packaging etc. Out bound logistics: - This activity in the company professional helps in collection,storing and delivering of the product to the respective customers. Marketing and sales: - There are activities like advertising, market research that helpsprofessional company to get there customers aware about products features. 1

Service: - Professional is maintaining the value of their products by providing after- salesservice to their customers. Support activity:-These activities usually assist all primary activities and give them support.Procurement: - This activity is serving professional as it supplies necessary material andmachinery so that primary activities can be run smoothly.Technology development: - This activity requires huge investment and professional ismanufacturing their products with help of good technology as it gives competitiveadvantage to this firm.Human resource management: - In professional it is considered as the most importantactivity as it helps the company in selection of good staff and make them retain for longperiod. Infrastructure: - This activity includes planning, quality control, finance andprofessional is managing these activities in an effective manner (El-Sayed, Dickson andEl-Naggar, 2015). VRIO frameworkIt is an internal analysis tool that the company professional is using in order to categorizetheir respective resources and identify competitive advantages of these resources (VRIOframework, 2019). There are four dimensions by which this framework is being formed:-Valuable: - If resources of the business are valuable then they will be somehowbeneficial to the organisation. But to give competitive advantage it is necessary that thisresource fit all other dimension. Professional is having resources that are valuable butcan easily be imitated. Rare: - If a company is having uncommon resources then other organisation then theyare rare in nature. It can be beneficial to professional that they are having resources thatare both valuable and rare, this helps the company to have a competitive advantage overother firms though for a limited time period (Knott, 2015).Inimitable: - There are resources that are very expensive for the firm to afford like theseresources may be protected by legal means. Professional can have such unique resources2

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