Detailed Analysis of BrightStar's Entrepreneurial Strategies Report

This report provides a comprehensive analysis of BrightStar Corporation's entrepreneurial strategies. It begins with an introduction to strategy and its importance for achieving organizational goals. The report then focuses on developing and critically evaluating a range of entrepreneurial strategies, with a particular emphasis on differentiation. The process of differentiation strategy, including innovation, research, social media, and pricing, is discussed in detail. The report also analyzes BrightStar's strategic situation, capabilities, and position using SWOT and PEST analyses to identify strengths, weaknesses, opportunities, and threats, as well as political, economic, social, and technological factors. Based on this analysis, the report develops a set of objectives and proposes a strategy consistent with BrightStar's strategic situation, including recommendations for implementation. The report highlights the importance of adapting to market changes and leveraging technology to maintain a competitive edge.

Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
P1 Develop and critically evaluate a range of entrepreneurial strategies....................................3
P2 Analyses an organization's strategic situation, its capability and position and develop a set
of objectives.................................................................................................................................6
P3 Develop a strategy which will be consistent with an organisations strategic situation and
design a approach to implementing a chosen strategy.................................................................9
RECOMMENDATION.................................................................................................................10
CONCLUSION..............................................................................................................................11

INTRODUCTION
Strategy is define as a kind of action that managers of an organization take in order to
accomplish organizational goals as well as strategies (Baker, 2014). Along with this, strategy is
about integrating operations and activities of a company and making optimum utilization of
scarce resources within organization environment in order to meet its present objectives. This
report is based on BrightStar which is private company that deals in wireless telecommunication.
Its headquarter is situated in Miami, Florida, United States. This company was founded in the
year 1997 and has approx 9000 employees in the organization. This report is based on evaluating
the range of entrepreneurial strategies. In addition to this, by examining strategic situation of
respective company, its capabilities as well as its position, set of objectives is prepared.
Therefore, as per organization strategic situation, a specific strategy is prepared that will help in
attaining company objectives as well as targets.
TASK
P1 Develop and critically evaluate a range of entrepreneurial strategies
Entrepreneurial strategy is define as a method of developing new goods and approaches
in a competitive marketplace (Brodie, 2015). In order to sustain in market for long duration,
BrightStar company has to analyses the market effectively. As per the market analysis, there are
various competitors of respective company which deals in the same field such as TESSCO
Technologies, Star Telecommunications, Intracom Holdings and many more. These companies
deals in providing services of wireless telecommunication as well as also provides B2B services
to their manufactures, operators of mobile network, telecommunication industry and so on.
These organizations provide their services at low cost due to which they are able to retain their
customers as well as also provide them offers. In order to beat these competitors, BrightStar
company has to be different and unique so that customer able to differentiate products as well as
will also determine which product is best for them. To create such brand image respective
company has to adopt differentiation strategy which will help them in their growth and
development. Differentiation strategy and process of respective strategy is discussed below:

Differentiation Strategy:
It is define as one of those effective strategy which an organization apply in order to
produce unique as well as different products from their competitors. In addition to this, by
adopting this strategy accompany can create value in the mind of their customers through which
they are able to retain them. In respect of BrightStar company, after analyzing the internal as
well as external environment respective firm is able to determine which strategy is effective for
the organization. The company has decided to adopt differentiation strategy which will help them
to build their customer base as well as will also create unique place in the market. The respective
company should follow the process of differentiation strategy which will help them to apply it
effectively. It is explained in the following ways:
Process of Differentiation Strategy:
 Innovation: In order to be ahead of competitors, organization must produce innovative
as well latest product as per the needs and requirement of their customers (Corbett, 2018).
This will help them in making different as well as unique product from their rivals.
Respective company must analyses the market effectively so that they will be able to
determine about taste and preferences of their customers. Along with this, they will also
able to know about latest technology that are being by their competitors which helps them
in their sales as well as acquiring customers. BrightStar company must update themselves
about latest technologies so that they can adopt it for improving their products as well as
services in order to make them effective, better as well as innovative. It will aid
respective company in acquiring customers and retaining their existing consumers.
 Research: Another process for applying differentiation strategy is to invest in research
and development. It is because if a company is able to perform effective research about
latest product as well as customers taste, it will easy for a firm to produce their goods
accordingly. As per the BrightStar, organization make huge investment on research about
customers taste about mobile phones, handset and other wireless communication
accessories which aid them in developing their product appropriately. Along with this,
respective company also research about advance technology so that they can add new

features, modify its structure and others which will help them influencing their
customers.
 Social Media: It is one of the effective process of differentiation because it is one of the
trending technology which business use for their expansion as well as growth (Dichter,
2017). The respective company must make their presence on social media such as
Facebook, Integram, Twitter and other social sites. This will aid them to reach wide range
of customers as well as they will able to know about their competitors strategies and tools
that they are applying. With the help of this social media, BrightStar company will be
able to determine the way they can make their product different as well as unique from
their rivals.
 Pricing: In order to gain differentiation, company has to be aware about demand and
supply of their product which also influences its price (Du and et.al., 2013). In respect of
BrightStar, company has to adjust the price of their product as per the demand and supply
so that they can create image in front of their customers that they are selling quality
products at an affordable price. This will help them to gain their trust as well as it will
create strong bond with them. Pricing is one of the process which will aid respective
company to be different as well as unique from their rivals. With this, they will able to
beat their competitors and will improve their position at market. It will enhance their
brand loyalty as well as will also enhance goodwill of respective organization.
With the above process of differentiation strategy, respective company will be effectively
able to apply this strategy. Along with this, they will be also able to beat their competitors and
will also build strong chain of customers worldwide. In addition to this, differentiation strategy is
one of the effective strategy for BrightStar Corporation in order to enhance their brand image as
well as company’s goodwill. Through this they will also able to create brand awareness through
which customers will come to know about their product and its quality. This will help them in
making comparisons between commodities so that they would able to select best product as per
their needs and desires.

P2 Analyses an organization's strategic situation, its capability and position and develop a
set of objectives
In order to analyses organizational strategic situation, its capabilities as well as its
position respective company has made effective use of SWOT and PEST analysis (Eden and
Ackermann, 2013). SWOT along with PEST analysis of respective company is elaborated below:
SWOT analysis:
Strength Weakness
 Strong Brand Image: Respective
company has a strong brand image in
the countries it is operating. It is
because the organization provide their
customers quality products and
services at an affordable price. In
addition to this, having strong brand
image, BrightStar Corporation is able
to build strong customer base which
will help them to increase their sales as
well as profitability.
 Customer Service: BrightStar
organization believes in providing best
customer services (Girard, Knauber and
Li 2014). It is because they believe
rather then sales, solving issues of
customers will help them to gain their
trust. In addition to this, they will also
able to retain their potential customers.
 Low Signal: Due to lack of signal,
customers of respective company will
face the problem of connectivity as
well as call drops. Due to this,
BrightStar company can affect their
relation with their potential customers
which will directly or indirectly affect
their sales as well as profitability
ratio.
 Lack of Skilled Manpower:
BrightStar company does not have
skilled manpower due to which they
are able to perform their activities
effectively. Along with this, they will
also face problem in making effective
decisions for the organization. This
results in decreased efficiency of
respective company.
Opportunities Threat
 Technology: With the help of advance
or latest technology, respective
company will be able to modify its
 Competitors: Due to increased
competitors at market place can be a
threat for respective company. This is

strategies. Along with this, they can
also improve their products as well as
services which will aid them in
attracting customers. In addition to
this, making effective use of latest
technology, BrightStar company will
be able to increase its sales as well as
will be able to earn high margin of
profits.
 Expansion: Having a strong brand
image can create a big opportunity for
respective company to expand its
business worldwide. This expansion
will help them to build strong chain of
customers and due to this they will
able to determine their needs as well as
preferences.
because it will increase chances of
customers to switch their preferences
which will affect their growth and
development (Gorrini, Harris and
Mak, 2013). Along with this, it will
also affect their relation with their
potential customers.
 Change in policies: If there is any
change ion telecommunication
policies, BrightStar company can face
problem in order to adopt it.
PEST analysis:
 Political: This factor is related to political changes and policies such as employment
laws, foreign trade regulations and many more (Hamel and Prahalad, 2017). In respect of
BrightStar, any changes in government policies have a great impact telecommunication
company. It is because respective company deals in mobile devices so the main focus of
customers is on wifi and internet. If there is any changes regarding the connectivity of
internet, it will directly as well as indirectly affect the activities of customers which they
are performing with the help of internet.
 Economic: It is define as those factors such as exchange rates, interest rates, population
growth and many more. In terms of BrightStar, company has to adopt economic changes
so that they perform their transactions with other countries properly. Along with this, it
also affect taxation rates while importing goods and services across the globe. Therefore,

due to economic change, there is increase in population which result in change in
demands as well as desires of customers. In order to adopt these changes, respective
company has to keep them updated about economic environment and produce their goods
as well as services as per the requirement.
 Social: This factor is about serving societies, communities and other segments to enhance
their customer base which will aid in their growth and development (Le Grand, 2018). As
per BrightStar, organization has to provide their products and services to societies and
communities which will build string chain of consumers. This will aid them to determine
needs and demands as well as they will also able to know what they expect from their
organization. Therefore, it is important for respective company to focus on social sectors
because it the place where they can target their potential customers and through this it
will provide them opportunity to expand their business globally.
 Technology: One of the important sector for a company to use advance technology for
their strategies as well as formulating plans in order to accomplish goals and objectives of
organization (Niu and et.al., 2012). In context of BrightStar, company must use latest
technology so that they can formulate effective plan that will help them to perform their
functions as well as day to day operations. Along with this, it will also aid to make
products as well as services effective, better and fast. In addition to this, making effective
use of advance technology respective company will be able to attain its goals and targets
within specific time period.
With the help of this SWOT and PEST analysis, BrightStar company has decided to
adopt differentiation strategy which will help to produce different products from their
competitors which will aid them in enhancing their position at marketplace. As per the SWOT as
well as PEST analysis, BrightStar organization has developed set of objectives which they need
to accomplish within specific time duration. It will help them to enhance their market share as
well as will also aid in their growth and development (Porter and Lee, 2013). The objectives for
respective company is mentioned below:
 To introduce new designs in existing products within 3 months in order to enhance
business profitability 30% more.

 To enhance market share 50% more by implementing differentiation strategy in business
for attaining desired growth.
 To introduce business products and services on different social media channel in order to
enhance brand awareness 40% more.
 To effectively use advance technology in production practices to increase sales by 35%
within period of 2 months.
 To introduce new features in new products in order to increase business efficiency and
growth 20% more.
With the help of these five objectives that is set by respective company, they will effectively
implement differentiation strategy successfully.
P3 Develop a strategy which will be consistent with an organisations strategic situation
and design a approach to implementing a chosen strategy
In order to adopt differentiation strategy, BrightStar company has to follow the steps of
implementation of respective strategy in effective manner so that respective company can be able
to apply it effectively (Scholes, 2015). Steps to implement differentiation strategy is described
below:
Steps to Implement Differentiation Strategy:
 Price Differentiation: In order to make effective use of differentiation strategy, one of
the step that an organization need to adopt is price differentiation. In terms of BrightStar,
company has to focus on price of their product so that they can effectively implement
their strategy. This means respective company has to provide their products such as
handset devices and insurance, mobile digital products and so on at an affordable price
with different features which their competitors do not provide to their consumers. This
will help respective company to build strong chain of customers which will aid in their
growth and development.
 Branding: Another step to effectively implement differentiation strategy, is to promote
the product which will enhance company’s branding. In respect of BrightStar, company

focus on their promotion mix so that they can aware their customers about their product.
In addition to this, they should target those customers who are in search on mobile
devices or their accessories so that they can provide them quality products at an
affordable price. Along with this, it will also help them to build their customer base.
 After sales services: One of the best method to implement respective strategy
successfully is to provide customers effective after sales services (Singhal and Rogers,
2012). In regards of BrighStar, company focus on providing best services to their
customers whether it is before sales or after. Along with this, this company should
concentrate in gaining trust of customers, because providing them best facilities after they
buy product from them. It is responsibility for BrightStar company to solve customer
queries and take their feedbacks seriously so that they can improve the areas where they
are lacking.
 Offer Variety of Products: Another step to apply differentiation strategy is to
understand customer behaviour so that they can provide them products as per their
demand. In reference of BrightStar, company should position their commodity in right
manner so that they can provide their customers variety of products with add on features
so that it will be easy for them to differentiate their goods and select as per their needs.
This step will help the respective company to understand behaviour of their consumers.
Along with this, the more variety BrightStar company offer to their customer, there will
be more chances of higher positioning in mind of their consumers.
Therefore, this step of differentiation strategy will help them to enhance their brand image
which will aid them to attract customers (Waddington, 2014).
RECOMMENDATION
From the above report it could be recommended that in order to sustain in the market for
long duration company should analyse the market as well as their competitors. This will help in
selecting best strategy for their organization. One of the best strategy that will aid company to
produce different and unique goods is the use of differentiation strategy. It is because with the
help of this strategy company will be able to produce different products from their rivals. Along

with this, it will aid them to improve their position at market which will enhance their brand
image. In addition to this, for analyzing organizational strategic situation, its capabilities as well
as its position company should use SWOT and PEST analysis which will help them to develop
effective objectives for their company. Therefore, in order to check if the chosen strategy is
correct or not, company should implement steps of differentiation strategy appropriately.
CONCLUSION
Hence, from above mentioned report, it can be concluded that in order to sustain in a
market, an organization need to do market analysis so that it can able to determine the strategy
which will help them in their growth as well as development. Along with this, it will also aid
them to build strong relation with their customers as well as will assist them in their expansion
across the world. In addition to this, as per the chosen strategy, company will be develop their
objectives in order to achieve them as well as it will also enhance their capabilities and position
at marketplace. Therefore, it will also help them to design the approach which will be effective
for a firm in their growth and development.

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