Strategic Management Project Report

Strategic
management
project report

ABSTRACT
This report will going to conduct discussion on Strategy which utilise by an organisation for
increasing size and scope of business at certain level which is more desirable. Corporate growth
strategy involves product and customer diversification, integration as well as regional expansion.
Respective report will going to discuss different corporate growth strategies. Along with this,
ways by which corporate growth strategies implemented for gaining competitive advantages.
There are several corporate growth strategy which is classified within two i.e., internal growth
strategy as well as external growth strategy. Along with this, porter's generic model also help in
growth of business through several strategies which will going to elaborate.

Table of Contents
INTRODUCTION...........................................................................................................................1
RATIONALE ..................................................................................................................................1
AIM AND RESEARCH QUESTION.............................................................................................1
THEORETICAL APPROACH .......................................................................................................2
ANALYSES/FINDINGS ................................................................................................................4
DISCUSSION..................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................6