Strawberry Fields Music Event: Overview, Positive and Negative Impact, Changes Over the Years

Running head: FESTIVAL AND EVENT
Festival and Event
Name of the Student
Name of the University
Author’s Note

1Reference List:
Table of Contents
Festival and Event............................................................................................................................0
1. Introduction:................................................................................................................................2
2. Background of the Event:............................................................................................................3
3. Current format for the event:.......................................................................................................3
4. Positive and negative impact of this festival:..............................................................................6
5. Changes taken place over the year:.............................................................................................8
6. Recommendation and conclusion:...............................................................................................9
Reference List:...............................................................................................................................12

2Reference List:
Selected festival: Strawberry Fields Music Event
1. Introduction:
This very specific study has focused to give in-depth overview about the Sports grand
music festival organized in Australian Bush located in Melbourne outside. Strawberry Fields
Music Event is already popular in the international industry of festival due to its extraordinary
sounds and creative expressions. At the end of November, this specific event is organized to grab
the attention of both national and international audience (strawberry-fields.com.au 2018).
Australian government has taken major initiatives in organizing music event on their soil in order
to make the young generation healthy and energetic. The development of community is highly
dependent on the activities of young generation. Therefore, with the help of conducting and
organizing music event the country would be able to keep the community developed, cultured
and disciplined. On the other hand, music event festival in every year can render economic
development of Australia as well. In this year, Strawberry Fields music festival will begin from
16th of November 2018 in the same location, which is 2 to 3 hours away from Melbourne city.
As per data of 2017, millions of people participated in this event. Large number of international
viewers appears in Australia at that time to enjoy this sports event (strawberry-fields.com.au
2018).
The primary aim of arranging a music event and festival in Australia is to explore the
young talents along with rendering economic growth. On one hand, the young generation can
maintain their courageous attitudes that can reflect on the future career growth. On the other
hand, it is one of the most effective ways of grabbing the attention of international viewers in the
soil of Australia. It can indirectly help in maintaining sustainable tourism development in

3Reference List:
Australian market. Therefore, business tourism sector of Australia is highly benefited after
drawing the attention of international customers in the market of Australia.
2. Background of the Event:
Strawberry Fields music festival was a great initiative taken by Australian government
for the purpose of fulfilling young generations belonging to the various geographical boundaries
of Australia. Locating at the sub-urban area of Melbourne, this particular music event brings
multiple young talents with breakthrough electronic music. The primary objective of Strawberry
Fields music festival is to highlight improvised jazz music with more creative expression.
Though music is the primary focus of this event, the organizers tend to arrange dozens of
electronic market stalls, artistic stalls, job fairs, stalls of renowned doctors for health check up
and so on (strawberry-fields.com.au 2018). As a result, viewers can get additional satisfactions
after attending this event. It is however notable that this particular music festival fell in the
category of top 10 festivals of Australia in the year 2014, 2015, 2016 and 2017 (strawberry-
fields.com.au 2018). This specific music event tends to give equal priority to both male and
female participants. As a result, any kind of gender biasness is not shown in the entire music
festival. In addition, people participating in this music event are from different religious and
cultural backgrounds. Every single participant is treated with equal respect and dignity. Western
jazz music is the primary theme of celebrating this music festival based on which both the
regional and international viewers are attracted. If the interested people agree to travel with
Strawberry Fields shuttle bus, they can get 15% off from the original bus fair.